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| Articles by Watson F |
81. Top mobile advertising trends you should know
July 17, 2020
Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. In this article, you will get to ...
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82. Top mobile ad formats
July 08, 2020
It has been estimated that approximately 90 percent of all marketing entities make use of mobile-based advertising to sell their products/services. That is unsurprising because the world has witnessed a phenomenal surge in the usage of smartphones. It’s obvious that these devices work as platforms f...
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83. Advantages of mobile advertising
May 15, 2020
Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. Across the globe, around 4 billion people use mobile devices, at least once a day. When you advertise your pr...
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84. Ad serving in an uncertain economic time
May 15, 2020
When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be smarter with their money, which can lead to a bit of a slow down in the world of ad serving. This makes s...
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85. Ad serving for a work-at-home audience
May 11, 2020
With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of people, mostly because it affords them the opportunity to create a better balance between work and fa...
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86. Ad serving tips for a more effective in-app advertising experience
April 24, 2020
In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. Besides, statistics reveal that customers are spending more time on mobile apps. It is es...
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87. Benefits of ad servers to publishers
April 15, 2020
All websites with advertisements use ad servers extensively to manage these ads and their advertisers. In case you own one or more online properties, you may find advertisers want to display their ads on your websites and that is a great way to monetize them. Blogs and websites display ads on their ...
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88. Observations on ad serving activities during a disease outbreak
April 15, 2020
Most people have a daily routine that they follow to the letter, but there are times in life when that routine is forced to change. The changes that they make can have a ripple effect that spreads out across a variety of different places and activities. There are many reasons why a person might sudd...
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89. Political ad serving in a divisive world
April 15, 2020
It is often said that you should avoid discussing politics or religion, simply because both subjects are issues that tend to be very divisive. With that in mind, some publishers are a little iffy about running election ads on their websites, as the last thing anyone wants to do is alienate a large s...
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90. Benefits of ad servers to advertisers
April 15, 2020
If you work in digital marketing operations, you should know the important role played by ad servers. Particularly, advertisers can benefit from ad servers' ability to enhance their ads’ conversion rate and optimize their returns on investment. Online advertising can be easier and more convenient wh...
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Author: Watson F
