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| Articles by Watson F |
31. Stagflation effects on online advertising (part 2)
July 13, 2022
In part 1, we described the term stagflation and what governments around the world are doing to prevent and control it. We will continue to discuss its effects on advertisers, publishers and the whole online advertising industry in general.
Power of promotions During a stagflation period, i...
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32. Stagflation effects on online advertising
July 12, 2022
While we are beyond the worst of the pandemic, we are all well aware that things are still a long way off from the world getting back to the way it was before COVID arrived. The harsh reality is that we may never see a full return to what we considered normal before. There is a lot of work to be don...
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33. Serving ads during the re-opening phase (part 2)
July 12, 2022
Some of the changes made during COVID will remain in place, but others will need to be revised as businesses continue to adapt to the changing world. One of the things that needs to be reevaluated is how to navigate the ad serving environment. The general public are looking to get back to normal, wh...
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34. Serving ads during the re-opening phase
June 11, 2022
During the course of the pandemic, businesses were forced to change the way they do pretty much everything. Demand dropped off the cliff within days, offices went empty, stores forced to close and so many disruptions along the way. Now that we are coming out the other side, it's time to start dealin...
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35. Common mistakes with video ad serving (part 2)
June 07, 2022
There is a great feeling of relief that comes once you are happy with the current script for your upcoming video ad because it is an interesting and convincing video script. However, there's still several pitfalls that you need to avoid and we will discuss them today.
Focusing too much on fe...
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36. Common mistakes with video ad serving
May 26, 2022
There are many different ways to promote a business nowadays, but many people agree that video ads are considered near the top of the list. The ability to go into details about a product or service, while also showcasing what it offers, in a short amount of time, makes video ad serving a very attrac...
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37. Ad serving strategies for a high inflation environment (part 2)
May 12, 2022
Just when we think we have some control over the pandemic, inflation is getting out of control. Governments around the world are trying to tame inflation with monetary policies like raising interest rates and tightening money supply. This is an on-going battle with many moving components at a big ma...
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38. Ad serving strategies for a high inflation environment
May 10, 2022
There are many factors that come into play when running a business, all of which can have an impact on sales. The business environments have become even trickier during the pandemic because of supply chain issues, the rising cost of payroll and a sharp increase in inflation on pretty much everything...
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39. Ad serving and geo-political uncertainties (part 2)
April 23, 2022
Sanctions, especially economic sanctions, affect many companies directly and indirectly. If your business serves sanctioned markets and/or sanctioned clients then you will feel the impact directly. However, there are additional issues that you should know and prepare for when countries use their inf...
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40. Ad serving and geopolitical uncertainties
April 17, 2022
When running a business, especially an online business that operates globally and relies on ad serving, it is a good idea to keep up with current affairs around the world. While every business owner would like to be in a situation where the geo-political climate doesn’t affect them at all. There are...
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Author: Watson F
