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| Articles by Watson F |
71. Benefits of in-app ad serving
December 17, 2020
With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. On the other side of the equation, advertisers and their ad agencies know that they can reach viewers on very speci...
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72. A brief history of advertising
December 12, 2020
Everybody sees advertising pretty much every day but we might not know about its history and how it has evolved over the years. Advertising has been around for a long time and went through more changes than we can keep track of. One of the first forms of advertising is definitely word-of-mouth becau...
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73. Ad serving trends during and after the pandemic
December 11, 2020
The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers, have not really given much though about is the way in which they now receive advertising. Most peopl...
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74. Black Friday ad serving during the pandemic
November 13, 2020
One of the biggest shopping days of the year in the United States is referred to a Black Friday. Coming the day after Thanksgiving, Black Friday is traditionally when great deals are delivered and the buying public starts ticking off items on their Christmas list. With brick-and-mortar stores puttin...
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75. Industries with a surge in ad serving during pandemic
November 13, 2020
Everyone has been hit by the pandemic in one way or another, but while many are struggling to survive, others are thriving in what we now describe as the new normal. Walk down any street now and you will see a lot of businesses closed, many of whom may never return. As is always the case, though, th...
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76. Ad serving during a slow economic recovery
November 13, 2020
When faced with a dire situation, such as what we are seeing during this pandemic, we all need to find a way to adjust and cope with the new life now sitting before us. Of course, some people, as well as some businesses and industries, have had it much worse than others, but everyone has had to make...
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77. Ad serving tips to help people hate ads a little less
October 10, 2020
The average person understands the need and reason for advertising, but that doesn’t mean that they enjoy seeing ads. More and more, we are seeing companies let people avoid ads and pay extra for a premium plan to get ad-free services. The same situation applies online, with a lot of people installi...
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78. Ad serving tips for distance and online learning services
September 24, 2020
People have a legitimate thirst for knowledge, but it’s not everyone who has the time or money to go to college full-time. This is especially true for people in a full-time job looking to learn for advancement, as well as for parents looking to update their education before getting back into the wor...
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79. How to use online advertising for reputation management
August 20, 2020
Businesses have always lived and died by the strength of their reputation, but their demise can come a whole lot faster nowadays. Social media and review websites can prove to be the undoing of any business if they do not keep track about what is being said about them online. A bad reputation can sp...
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80. Popular online advertising trends for 2020
August 17, 2020
Regardless of your industry or products and services that you sell, the following major digital marketing trends cannot be ignored. Only a few years ago, companies just needed a website and maybe a Facebook page. But now, the digital landscape is evolving so quickly that it’s hard to keep up, especi...
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Author: Watson F
