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| Articles by Watson F |
41. Tips to manage multiple ads effectively in your ad server (part 2)
April 08, 2022
If you follow our previous article on how to manage multiple ads, you know it is a good idea to maintain a consistent ad naming scheme and routinely clean up old ads. We will continue to discuss additional tips to ensure that you are not overwhelmed when running many ads at the same time.
Sc...
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42. Tips to manage multiple ads effectively in your ad server
March 24, 2022
There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. With time and some practice, advertisers and ad agencies can become very good at knowing which types of ads will appeal to the largest number of potential customers. It does take some tri...
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43. Supply chain issues and ad serving (part 2)
March 12, 2022
In the first part, we discussed how supply chain issues affect different companies differently and how they can disrupt an ad campaign. We will continue to show how you can lessen the impacts of these uncertainties using online ad serving and digital tools.
Price changes quickly When there ...
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44. Supply chain issues and ad serving
March 10, 2022
While supply chain issues have been a problem since the pandemic started, the issue came very much into focus during the holidays. Getting all the presents and gifts that you wanted to buy for yourself, friends and family proved to be an issue for many, both on the consumer and manufacturer side of ...
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45. Advantages of a self-service ad serving program for publishers (part 2)
March 07, 2022
Publishers know that they have two main sources of revenue: subscriptions and advertising. Because these options are not mutually exclusive, you can have both in order to support and grow your business. In our previous article, we discussed how a self-service ad serving program can help you quickly ...
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46. Advantages of a self-service ad serving program for publishers
February 17, 2022
Let’s say that you have a website with quality content and good traffic. You want to start making some money from publishing ads. The question now is how and where to begin. You are going to need an ad server to help sell ads and manage advertisers. However, not all ad servers are alike or have the ...
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47. Tips to optimize video ad serving (part 2)
February 17, 2022
Visitors spend more time on sites with videos because people love seeing and sharing video content much more than just images and text content. It is much more entertaining, informational and engaging. Because of these benefits, video ad serving is a natural integration for video publishers. In the ...
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48. Tips to optimize video ad serving
February 17, 2022
We have all heard the old adage about a picture being worth a thousand words, and if that is indeed the case, then you can only imagine the potential value of a video. There is a reason why advertisers are turning to video ad serving to lure in customers, and it all begins with getting a ton of valu...
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49. Advantages of podcast ad serving
January 11, 2022
It wasn’t so very long ago that there were only a handful of podcasts out there, but in recent years, they have exploded in popularity. The number of active podcasts is now in the millions, with that number growing daily. There are also countless ways to listen to podcasts, with many also delivering...
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50. Challenges to publishers after the pandemic
January 11, 2022
There has been a lot of talk about how the pandemic has affected business, with many failing to survive the past couple of years. Those who did survive had to alter their business plan, which included doing more online sales and services. While you might imagine that is good news for online publishe...
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Author: Watson F
