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| Articles by Watson F |
21. Serving ads during the holidays
December 26, 2022
The holiday season can be a busy and lucrative time for businesses because it is an important time for advertisers to reach their target audiences. People are in the mood for shopping and they know there are plenty of deals and promotions. Basically, people are a bit more receptive than normal to ad...
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22. Ad serving strategies for a post-pandemic world (part 3)
November 16, 2022
The world is moving away from the lockdown mode that we experienced so many times during the past couple of years. This sounds like great news and we are all happy that the horrible experience is pretty much in the rearview mirror. However, it is followed by new challenges that people have to deal w...
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23. Ad serving strategies for a post-pandemic world (part 2)
November 15, 2022
After the pandemic, inflation surged to a level that we have not seen in decades. As the world economies slow down, it is a good idea to prepare your digital marketing for this new environment. Being prepared not only helps your company survive but also gives you an advantage over your more naive co...
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24. Ad serving strategies for a post-pandemic world
November 02, 2022
We just went through the peak of a very big pandemic, one in the history book. It affected and is still wreaking havoc across the whole world. While COVID is still very much part of our world, we have reached a point where things are about as close to being back to normal as possible. While things a...
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25. Effects of high interest rate on advertising (part 2)
October 14, 2022
We just experienced an unprecedented pandemic and we are still working through its consequences. Because inflation is going through the roof everywhere, governments around the world are tightening the money supply. The good time is basically over for easy money. It is much more expensive to raise ca...
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26. Effects of high interest rate on advertising
October 12, 2022
We are in rather troubled financial times, with inflation and interest rates going through the roof. That has made things rather tight for consumers and businesses alike, with everyone keeping a rein on their finances until things begin to level out. Businesses still have to deal with rising expense...
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27. Serving ads for investment and insurance advertisers (part 2)
September 16, 2022
Risk is everywhere and for that reason, there are all kinds of insurance products available for purchase. The most popular ones are car insurance, home insurance, health insurance, life insurance, and liability insurance. Also because of risk and uncertainties, it is wise for everyone to evaluate su...
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28. Benefits of ad serving for real estate agents (part 2)
August 16, 2022
Real estate agents are experts at marketing and they understand the importance of online marketing. When serving ads online for their properties, they can achieve low cost and high reach for their ad campaigns. Additionally, there are other benefits that online advertising can offer to real estate a...
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29. Serving ads for investment and insurance advertisers
August 10, 2022
When you think about the essentials in life, you immediately think of things like food, clothing, and a roof over your head, as well as a way to get to and from where you need to be. A downside of some of these essentials, specifically for a house and car, is that insurance is required for both. Whi...
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30. Benefits of ad serving for real estate agents
August 02, 2022
When you think of advertising, you tend to think of large, well-known corporations hitting the internet to broaden their marketing horizons. The reality, though, is that online ad serving is perfect for businesses big and small, from large chains all the way down to individuals looking to grow an on...
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Author: Watson F
