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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
151. Why You Shouldn't Buy Instagram Followers
October 02, 2018
2 Big Reasons to Growing Your Instagram Followers the Right Way
We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts.
However, capturing people’s attentio...
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152. 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts
September 24, 2018
Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!
Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition.
While traditional methods to build your business on Instagram work magic, ...
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153. How to Build Real Followers on Instagram
September 16, 2018
The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, ho...
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154. Which is better for Building Your Small Business: Pinterest or Instagram?
September 12, 2018
Discover which platform your ideal users prefer and how to you know if it’s right for growing your business
Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.
Both have their own way of presenting imag...
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155. 4 Brand-Building Tips on Using Instagram for Your Business
September 03, 2018
How to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness,...
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156. How to Use Instagram to Build Your Business Brand
August 26, 2018
3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll n...
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157. How to Define Your Brand Identity with 5 Simple Questions
August 20, 2018
Why the wrong brand identity can mislead clients about your business and cost you valuable leads.
A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding.
But the right part is what is so comp...
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158. How to Define Your Brand Voice
August 15, 2018
3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be t...
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159. How to Differentiate Your Brand Personality & USP
August 03, 2018
Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique
It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition.
Whether you sell something or provide a service, you have competing companies and brands who want th...
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160. How to Find Your Business Niche
August 02, 2018
3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market...
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