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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
61. SEO - No Longer a "Nice to Have" Option for Your Business
February 18, 2021
How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website
“If you build it, he will come.”
Field of Dreams
This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have!
One of th...
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62. The (Un)Impressive Life of Fake Instagram Influencers
February 11, 2021
Tales from the Online Marketing Crypt #11
Why You Will Never Get Millions of Instagram Followers (Unless You Fake It)
Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem?
Lite Brite and Etch-...
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63. 7 Tips MedSpas Can Follow to Increase Website Traffic
February 04, 2021
How to Let Potential Clients Know About Your Website
You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments.
But why aren’t you getting any busin...
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64. Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10
January 28, 2021
Tales from the Online Marketing Crypt #10
The Truth Behind the Social Media Gurus They Don’t Want You to Know
I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery s...
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65. Tales from the Online Marketing Crypt #9 Why Cheap Websites Are More Expensive Than You Think
January 14, 2021
Tales from the Online Marketing Crypt – Vol. 9
Your Website May Be Under-Performing Because It’s Underpaid
During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. ...
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66. How We Rebranded, Redesigned & Redefined a Small Business
January 07, 2021
A Case Study on Innovative Sleep Solutions, Surrey, BC
The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media.
It’s not only because we’re passionate about the work, but also becau...
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67. How to Have More Inclusive Brand Marketing—Authentically
December 17, 2020
Add Diversity to Your Brand with Integrity & Honesty
In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning.
The well-known diversity advoca...
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68. Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement
December 10, 2020
What Local B2C Businesses Need to Focus on to Stay Open
Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you?
But when push comes to shove, are you REALLY shopping ...
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69. Your Guide to SEO Trends for 2021
December 03, 2020
3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing t...
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70. How to Have Clients Who Are Your Ardent Champions
November 26, 2020
Tales from the Online Marketing Crypt – Vol. 7
Showing Gratitude to The Uncle Toms of the Marketing World
I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom.
Mind you, he didn’t hold a candle to the Uncle Bu...
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