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Digital marketing has been in store for quite a while. The ratio of people getting it right to those getting it wrong is 2:8. If you belong to the latter section that is not getting digital marketing right, you might be treating digital marketing in a way similar to traditional marketing. Ponder over these… Are you still stuck on the concept of B2B and B2C marketing? Have you been unaware of “people to people” marketing? If your answers to the above questions is ‘Yes’, it explains why you are getting lost in the herd. Firstly, digital marketing is nothing like traditional marketing. Secondly, thinking of your audience as a business is definitely a big NO-NO. If you have any plans of excelling in the digital market, Be Human. Sounds simple and gets simpler over the haul. Here are three killer tips that can help in getting your digital marketing right… -Talk like an individual, not an enterprise. Any message you are sending either through email or by posting on your social media platforms, is going to reach real humans. Although you are targeting businesses for your marketing, you cannot talk to the enterprise. Keep your words dynamic. Talk sense. Make them laugh. Apologize if you have done anything wrong. Understand that everybody’s time is precious and tell them what they want to know. If you want to add more, you can write to them personally. Remember that for any media, winning trust should be the prime focus. -Make yourself easy to get in touch with. Dig out easy ways to get feedback from your customers or fans. Your means of communication can be a newsletter, but you can still ask for what they like about it and what they don’t. Clearly direct them on what action to take. Ask them for suggestions and ideas if they have any. Make it practice to encourage them to make the conversation two-way. All relationships should lead to loyalty. Focus on your brand story. Studies show that “About Us” is one of the most visited pages on your website. So grab the opportunity to make it in line with your target audience’s taste. Make sure it speaks about -who you are -how you started -why you got into this business -how you can help them However, do not try to fit a book into the webpage. Keep it short and simple. Strategic Outsourcing Services is a digital marketing agency in Bangalore, which kick started by helping Indian clients, and has now grown to a global service. We as a Digital Marketing Services provider, focus on personalized engagement, multi-channel marketing, media monetization, content and analytics, and reports. Author Information :am Anjali Gupta , SR.Brand Digital Marketer in Strategic Outsourcing Services, An Digital Marketing Agency that has over 20 years experience of Digital Marketing services, which served 30 percent of the fortune 500 companies.
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