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Internet Marketing Articles and Ezines

Internet Marketing

Subscribe to articles in Internet Marketing.
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Showing 1 to 25 of 500 Articles in Internet Marketing.
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1. Smart Calls-to-Action for Every Buying Stage to Maximize Conversions
April 24, 2018


Have you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale. So what’s the best way to get prospects to take action? In a previous article, we defined what a “Call-to-Action” is and why your website must use them. This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions. It's important to have call-to-action for prospects at every level of interest. Offer... (read more)

Author: Susan Friesen

2. How Cross-Selling Can Help Your Business
April 19, 2018


4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from your business, but did you map out how to sell more than one product or service through cross-selling? Cross-selling is the act of selling something to an active user who is already buying something else. You’ve seen it everywhere from Amazon to Zappos and it’s because cross-selling is eff... (read more)

Author: Susan Friesen

3. The Passive Income Myth
April 16, 2018


According to the IRS there are three categories of income: Active, passive, and portfolio. Active is what it sounds like. You do income-producing activities that you get income. Portfolio is also what it sounds like. You invest money into things like stocks, real estate funds, or other investment vehicles and — in the best of times — your investment yields gains, or income. Then there is passive income. The sacred cow of network marketing companies and continuity/membership site experts. The goal of every over-worked, under-earning, praying-for-a-miracle self-employed ... (read more)

Author: Gregory Anne Cox

4. 7 Top Tips to Build Trust Faster with Prospects
April 12, 2018


Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have. They make you feel like the biggest thing they care about is not helping you, but about making their sales commission. Our biggest goal as business owners who have an online presence is knowing how to build trust fast with prospects. How can you convey that you are a trusted solution to solve their problems? Keep reading for solutions that will help you build trust fast with prospects online. 1) Encourage Reviews and Testimonials: When I go to buy some... (read more)

Author: Susan Friesen

5. Website Designs with Custom Business Themes
April 09, 2018


How consumer tastes affect website design strategies in different business markets: Consumer preferences have driven the wheels of humankind for many centuries, and it makes sense for entrepreneurs to remain attentive to the needs of their users. Our extensive experience with Internet-based presentations has helped us to gain some wisdom about what makes the public interact with pages more often. A good example of this is our marketing four-square concept, which defines a strong presentation as: one or two appealing business offers, a customer testimonial, a third-party endorsement, an... (read more)

Author: Arissa Dimond

6. 5 Tools to Help Boost Your Small Business Sales
April 05, 2018


In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales. The best tools are designed to bring in more customers and assist in boosting your profits. Here are five must-have tools that all small business owners should use. 1. SumoMe SumoMe is a suite of free tools that can be used to grow y... (read more)

Author: Susan Friesen

7. Sign Up Now is a call to action on life support. What to say instead
April 01, 2018


Some might even say the ubiquitous “Sign up now” in proximity to the words Newsletter or Updates, is not a call to action at all. Literally, yes, it is telling someone to take an action, but it’s not engaging. Wait, let me be honest, it’s worse than that. It’s boring. Boring moves no one. Its fellow bores are subscribe, join, download, and enter your name and email. People, we must do better. Every word you use forms the bigger picture of your brand voice and I wager to say, you don’t have “boring” as one of your brand’s traits. You could argue that if I am offering a ... (read more)

Author: Gregory Anne Cox

8. Does Your Website Need a Content Makeover?
March 29, 2018


Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour. It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content. A content makeover isn’t the same as a new website. You’ll be keeping your same CMS and theme and working on what is displayed... (read more)

Author: Susan Friesen

9. 7 Keys to Creating a High Conversion Website Home Page
March 22, 2018


Have you ever said, "If only I knew what to put on my website home page, I'd do it!"? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and get results online, but the truth is many home pages rank poorly in terms of conversion. No one wants that. So keep reading and learn the exact items, words, and images to turn your website home page into a selling machine. Critical Elements Every Website Homepage Must Have 1) Opener People have short attention spans. The first thing you want... (read more)

Author: Susan Friesen

10. A "Call-to-Action" Definition and Why Website Owners Must Use Them
March 15, 2018


You built your website to help your business so it’s important to connect every dot that qualifies it as a success. One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action. Often referred to as a CTA, a Call-To-Action is easy to implement. In fact, it’s likely you’ve seen them many times on other sites without even realizing it. It’s simply the point where you have a button, image, or text link that directs the user to the next step in their website experience which, in SEO terms, is ... (read more)

Author: Susan Friesen

11. Why Your Website Needs a Page for Every Purpose
March 08, 2018


Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing is confuse them or not provide them with the information they’re looking for. This is why it’s so important to make sure whatever it is you’re selling, you have a page dedicated to it! Many businesses make mistakes when planning their website and it’s often because they’re so knowledgeable of... (read more)

Author: Susan Friesen

12. 5 Keys to a Winning Website Content Strategy
March 01, 2018


Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways to crafting attention-grabbing content your visitors can't resist. 1. Less is More On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you. Choosing the right words for this really matters. You want emotionally en... (read more)

Author: Susan Friesen

13. 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
February 22, 2018


The latest Facebook update has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business page post’s engagement to determine how many followers get to see the post in their newsfeed. As a result, this algorithm change is forcing entrepreneurs and business owners to look at creative ways to boost engagement and improve their newsfeed exposure. Have you seen a decrease in your views a... (read more)

Author: Susan Friesen

14. 5 Reasons Your Potential Clients Are Going Somewhere Else
February 16, 2018


Marketing is hard work. And I believe if you are reading this, you care a great deal about how your customers, clients, and the marketplace feels about you. Reputation is critical to a successful business, and so is making it easy for people to find you and engage with you. Every marketing strategy is not a home run — and much of what the gurus say “Everyone” should do or use is, sadly, not going to work for everyone. Here are a few examples of ways we lose business and how to fix them: This first example of how to lose business is one you’ve probably been on the receiving end o... (read more)

Author: Gregory Anne Cox

15. New Trends in Marketing
February 15, 2018


Marketing has taken on a new picture with the fast & steady growth of the internet. Pop ups which were prevalent in the early stages of the internet are now being controlled by your 'settings' and are regarded as 'SPAM'. Exit messages has replaced them and even these can be controlled. Cookies are widely used to gauge your behaviour and thousands of dollars are spent by companies like Neilsen to chart your preferences. Internet and Affiliate Marketing has taken the world by storm and the latter had birth concerns like ClickBank and others. They have no relation to 'Banks' as we know them ... (read more)

Author: PAUL DOYLE

16. Making the Most of Facebook Live for Your Business
February 15, 2018


5 Steps to Getting Great Results with Your Live Broadcasts Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility. Facebook Live is an excellent way to get the engagement Facebook wants on your Business Page with their latest algorithm updates. As long as you’re prepared, you will garner a great reach and higher views than natively uploaded videos. Just remember, when your Live, you are LIVE! Are You Making the Best Impression for your Fac... (read more)

Author: Susan Friesen

17. Using Facebook Messenger Bots to Boost Your Business
February 08, 2018


Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business with a profile. Many users do some searching before committing to making a purchase and an easy way is to check a Facebook page or profile for further insights. We’ve touched on this in other posts regarding providing great customer service and how users will use social media as their custo... (read more)

Author: Susan Friesen

18. 2018 Facebook Changes Put Community First
January 31, 2018


The Low-Down Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That's why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed. Here’s what you need to know and do about these changes: The focus of the new changes is actually very holistic. Facebook is all about cre... (read more)

Author: Susan Friesen

19. Where Social Media is headed in 2018
January 25, 2018


Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience. As these systems develop, how you use these platforms for your business must change as well. Social Media ROI While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustmen... (read more)

Author: Susan Friesen

20. Whose Bio is this? And why I hope it isn't yours
January 20, 2018


It’s awkward to talk about ourselves. How to reveal just enough of who we are as a person and combine it with our rock star skills and expertise without bragging or boring people? And yet we must figure it out. Writing your bio may cause crabbiness or nausea, but it is an important part of your brand portfolio and must be done — in advance of needing it. You’ll use variations online, as a speaker, and when looking for a referral or an introduction. Waiting until someone asks for it will result in head banging and produce a mediocre version of you in words. Figurative head banging can... (read more)

Author: Gregory Anne Cox

21. 6 Website Must-Have's for Small Businesses
January 18, 2018


Are you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are these 6 things you must have in order to have a high performing website? Keep watching! 6 Essentials For a High Performing Business Website 1. Consistent & Professional Branding When people see your website, does it look consistent with your social media? Your website and social media ... (read more)

Author: Susan Friesen

22. 7 Keys to Sticking to Your Goals and Achieving Anything
January 18, 2018


Change is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen? Create an affirmation around the positive change you want to see. Here are some examples: - I AM making a ... (read more)

Author: Susan Friesen

23. 10 Things and What it Means to Be More Marketable
January 18, 2018


Why should you consider the idea of being more marketable? Maybe the first question you have is, “what does it even mean Greg, be more marketable?” I’m so glad you asked. And I have honestly had this question recently, and it got me thinking. My intention when I started this business was to help people with their message, their copy, and their talks, so that they can then market themselves with confidence. Being more marketable means you reach more of your ideal people and make a bigger difference. It also means more confidence. Confidence gives you more courage to take the leap, the ris... (read more)

Author: Gregory Anne Cox

24. How to Set Your Social Media Goals For 2018
January 10, 2018


Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape. In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals, then this is the article for you. It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort. For tips on how to improve your so... (read more)

Author: Susan Friesen

25. 6 Best Video Marketing Practices for 2018
January 04, 2018


Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in your marketing yet, it's high time to begin. So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018: 1) Plan Before Recording Don't just "wing it" and ramble when you record. It's important to have a clear-cut message you wan... (read more)

Author: Susan Friesen



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