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Marketing Articles and Ezines

Marketing

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1. 5 Characteristics Of The Most Timeless Design
May 18, 2017


Web Design Company.When you are looking for a Web Design Company, it’s understandable that you will want to talk to them about many of the developments most pertinent to 2017 – perhaps the emergence of ‘mobile-first’ web design, or the increasing use of rich animations and dynamic typography. However, there are also certain things that make a design great irrespective of the year, or even whether it’s a website that is being designed. Here are five of them. 1 Aesthetic pleasure If you were asked to choose between two products that were equally functional and had all of the obviou... (read more)

Author: Smith Lara

2. How Meta Tags Influence SEO and Website Ranking
May 15, 2017


Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines. One of the parts of good SEO (Search Engine Optimization) techniques includes HTML Meta tags. Thankfully, you don’t need to be a programmer to learn the basics of Meta tag relevancy and how you can use them to draw y... (read more)

Author: Susan Friesen

3. 5 Reasons Why SEO is Important for Startups / Small Businesses
May 14, 2017


Search Engine Optimization, popularly known as SEO, is a very powerful tool for digital marketing. Simply put, it is a tool that makes the search engine crawl, index and give your website a higher page rank. But how does SEO help a small business grow? Let us checkout: Enhanced Visibility With the online market, there are no geographical boundaries. Even with your small business, you can reach out to the global customers or if you are a local company, you can enhance your visibility locally, with the help of SEO. More visibility means more prospects, more sales and higher profits! ... (read more)

Author: Suman Dhankhar

4. How come Coffee Mugs Always in Fashion?
May 11, 2017


When it comes to gift idea the items to the employees, customers, and business members in the corporate world, it becomes quite difficult to choose the item. Coming from the wide range of the items, mugs are the reliable option for each and every company and you will distribute them on the behalf of the company. Buying a perfect gift idea for the corporate world is a considerably daunting task. Via the perspective of each company and their giving policies, mugs are the great option for your clients and customers. The organization gifts are given to employees and clients who are associated with... (read more)

Author: Larry Strout

5. The Many SEO Benefits of Creating Keyword-Rich Website Content
May 09, 2017


How to Use Highly Effective Keywords for a Search Engine Optimized Website Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can be a complex subject, I thought we’d dive further into keywords. After reading this article, you will be well-informed on the importance of keywords for your website and how to find and use highly effective keywords in order to make your website search engine friendly. The Importance of Keywords... (read more)

Author: Susan Friesen

6. What Do You Need To Think About When Buying A Caravan TV?
May 03, 2017


Once upon a time, the idea of even watching TV in our caravans might have seemed strange – after all, don’t we buy caravans in the first place so that we can “get away from it all”? To some extent that may be true, but of course, the world is more complicated these days and certainly more interconnected. Often, even those of us who are holidaying for escapism simply don’t want to feel isolated from everything that’s going on in the world, or for that matter all of those luxuries we are used to back home, which are likely to include a TV. The great news is that it has never been mor... (read more)

Author: Smith Lara

7. Basic Search Engine Optimization Principles for Entrepreneurs
May 02, 2017


How Keyword Rich Content is Directly Related to SEO for your Business Ever wonder what SEO really is but were afraid to ask? SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs). Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others. If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity. The goal of SEO is to get ... (read more)

Author: Susan Friesen

8. 7 Effective Strategies on Marketing Your Business Locally
April 25, 2017


When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons. Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month. Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth. During this time I connected with women entrepreneurs who where either eager to start a new business or take th... (read more)

Author: Susan Friesen

9. How ‘Sweating The Small Stuff' Can Help Your Firm's Recruitment Drive
April 24, 2017


Whenever you have considered shelling out for a pricey item such as a new smartphone, you have likely spent much time scrutinising the various options. How big is the phone's screen? How much storage does it have?How hi-res is the camera? It can pay dividends to be similarly picky over the details when seeking to recruit the right staff for your company. Consider must-haves, nice-to-haves and more Let's look back at the smartphone example. For your new phone's features, there will likely be some things that you would like to have, others that you are indifferent about, and others that ... (read more)

Author: Smith Lara

10. How Personal and Business Branding Begins with a Professional Headshot
April 18, 2017


Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with? I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand. I know I didn’t for many years until I ... (read more)

Author: Susan Friesen

11. Advertising printing
April 18, 2017


The best way to market your items is through broad ads on vehicles, press and every-where the eye be it electronic place on or printing. The moving by automobiles about freeways and the streets are actually uninterested while they generate and therefore they look about the road for anything fancy and educational. the marketing of one's company escalates without likely by individual to clients person. A company to simply help create the company growth, banner printing edinburgh. From perhaps a customized advertising and indication of one's option or the correct collection of theme, may match i... (read more)

Author: Mark Well

12. 10 Superstar Networking Tips to Grow Your Business
April 11, 2017


One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That's why attending seminars, conferences and workshops is such a valuable experience. I recently attended the WOW (Woman of Worth) Conference in Vernon BC and it was a fantastic experience. The founder, Christine Awram, has been holding these conferences for several years. Each event promises excellent motivational and inspirational speakers plus great opportunities to meet and ming... (read more)

Author: Susan Friesen

13. TubeLoom: How To Make Money From YouTube Like YouTubers
April 10, 2017


YouTubers Earn Money Online Everyday With YouTube The journey to success is a long way. For some it has taken a long time to reach that path, especially with YouTube. I read an interesting review of an incredible product called TubeLoom that I wanted you to check out. This person was on the verge of depression, but turned it around. It was only a couple years ago he was fresh out of high school with a very low paying job. There was no room to move forward (advancement possibilities were null). It was a bunch of hard work, but they never could reach their dream life. The part tha... (read more)

Author: Eugene Barber

14. The Algarve Retains Crown As Cheapest Destination For UK Holidaymakers
April 07, 2017


You might have expected us to be big fans of the Algarve here at The Algarve Freight Centre, albeit perhaps for such reasons as its gorgeous coastline, challenging golf courses and the charm of its towns, rather than necessarily its affordability. Well, it turns out that’s another great reason to head to this ever-popular part of Portugal, whether on a temporary or permanent basis, as confirmed by a new survey of more than 40 worldwide resorts and cities. The region came out at the top of Post Office Travel Money’s “holiday costs barometer” for the second consecutive year, in news ... (read more)

Author: Smith Lara

15. Making It Real With Conjoint
April 06, 2017


There are many research studies that have been done which indicate that for many decision makers these days; they enjoy participating in CBC conjoint surveys as opposed to different other forms of market surveys. This is because respondents find that a choice based conjoint survey is more interesting and realistic; the main reason is the approach which asks people questions reflecting on the kind of decision and trade-offs that they deal with on every single day during their day to day living experience. There are different kinds of conjoint analysis that you can employ such as wen base... (read more)

Author: Richard Conard

16. What a Baby Giraffe Teaches Us About Viral Campaigns
April 04, 2017


5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions worldwide have been captivated on YouTube, watching April the Giraffe's journey to giving birth (and yes, I’m guilty to admit I too am one of them!). While following April’s progress from when the Adventure Park thought she was near her delivery date may have started to be a simple enough event,... (read more)

Author: Susan Friesen

17. 3 Ways To Get New Employees Quickly Hired And Up To Speed
April 01, 2017


If more than three weeks regularly pass at your company between making the decision to employ someone new and actually hiring someone, this urgently needs to be addressed – to say nothing of how poor onboarding can also make it hard to get your new employees quickly productive. Overly lengthy recruitment and onboarding processes mean a longer wait for new staff to deliver productivity. However, below, we detail three simple ways to trim that wait. First, consider referrals from current employees If you already have a lot of faith in your current team, as we certainly hope you... (read more)

Author: Smith Lara

18. Trust Self Pak With The Supply Of The Finest Padlocks, Cartons, Covers And So Much More
March 24, 2017


If you work within the self-storage sector, you can have a lot of faith in Self Pak products. Indeed, it is a leading brand brought to you by Simpson Packaging, so when you are seeking the most respected and competitively priced suppliers to this industry, there really is no need to look anywhere else. Consider, for example, Self Pak's highly rated removal and storage kits. With these, numerous household goods can be placed into just one pack. Our range includes standard size removal and storage kits, plus large kits with boxes, tape, bubble and mattress covers. You can also design your ... (read more)

Author: Smith Lara

19. Benefits of product serialization
March 18, 2017


Some of the benefits of product serialization are: * Recall Management – Recalling tainted or defective products is a challenge common to many manufacturing industries. If the distribution of batches or lots is not tracked through distribution and retail channels, then the recall cannot be done precisely, requiring a costly general recall of all products. * Alerting – You can use this data to alert appropriate parties when things are not going according to plan, enabling earlier intervention. The sooner you know something went wrong, the broader the choices for mitigation and contain... (read more)

Author: Dino Nicola

20. Things You Need to Consider Before Going to Link Building Process
March 18, 2017


Backlinks are still the main ranking factor for any search engine's algorithm. So, no signle internet marketer can ignore this factor if the website owner ask them for marketing their website online. Well, below are some of the things that you have to ensure for the web pages of your website are reading for backlink building for effective search engine optimization: 1. There is actually no denying the fact that if you do optimize the internal pages of your whole website, then it can for sure make great differences in your total rankings. Therefore, it’s pretty much essential to optimize t... (read more)

Author: Shovon Joarder

21. How Branding Defines and Positions Your Business
March 13, 2017


What is Branding and How it’s Different from a Logo and Marketing When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day. But what exactly is a brand? What does it mean? How is your brand communicated? When talking with entrepreneurs, I get a sense there’s a lot of confusion on what exactly branding is. After reading this article, you’ll be well informed on some of the common terminologies you hear like brand positioning, why a brand is not just a logo and what to do if you suspect your brand needs a make... (read more)

Author: Susan Friesen

22. Why you SHOULD have business cards
March 10, 2017


A few days ago, two sales representatives from Colonial Life came as guest speakers to my marketing class. Both of them shared valuable information with us students. Interestingly, neither of them majored in marketing and both worked as teachers before becoming salespeople. While both had good insights and advice, I can remember the name of only one of them. John has 206 connections on LinkedIn. He earned a master’s degree in special education and teaching. His motto is: Providing honest benefits for honest people. And his last name is Heath. What about the other sales representative... (read more)

Author: Carlos Sosa

23. The Intriguing And Centuries-Long History Of Venetian Blinds
March 10, 2017


Here at All Kent Shutters and Blinds, we offer Venetian Blinds in both wood and metal - but before purchasing your Venetian blinds, you may be interested to know how they came to be. After all, they have a distinctive and easily recognisable design that suggests centuries of gradual refinement. Indeed, the history of these blinds does go back hundreds of years - and it's a history that abounds in fascinating developments, but also a significant degree of mystery. Less-than-clear origins Perhaps the biggest mystery about these blinds concerns their exact origins. Even today, it'... (read more)

Author: Smith Lara

24. 4 Differences Between Curtains and Drapes
March 09, 2017


If you use the words “curtains” and “drapes” interchangeably, you’re not alone. In fact, here at Half Price Drapes we do it all the time. However, no matter how common it is for the words to give off the same meaning, the truth is that they’re not identical. Read on to learn about the differences between the two and then reach out to us for more information. Draperies are lined curtain panels The easiest way to think of draperies is to think about them as curtains that have lining in them. Draperies should typically be hung in pairs, though this will vary based on the size and type of wi... (read more)

Author: halfprice drapes

25. Is an insurance sales career such a bad idea?
March 09, 2017


There are many fields or workspaces today that utilize marketing skills. The sale and researching skill developed by marketing professionals are becoming more useful every day. This is also true for insurance category. Typically, this is an area that many tend to stray away from when pursuing jobs. This could be attributed to the 100% commission pay or the stigma of being of an insurance salesmen. Recently, John Heath, Agency Development Manager for Colonial life, spoke to our class. While he may also be selling the career, he made good points as to why we should not discount insurance sales a... (read more)

Author: Jordan Sampson



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