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Marketing Articles and Ezines

Marketing

Subscribe to articles in Marketing.
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Showing 1 to 25 of 500 Articles in Marketing.
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1. How Personal and Business Branding Begins with a Professional Headshot
April 18, 2017


Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with? I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand. I know I didn’t for many years until I ... (read more)

Author: Susan Friesen

2. Advertising printing
April 18, 2017


The best way to market your items is through broad ads on vehicles, press and every-where the eye be it electronic place on or printing. The moving by automobiles about freeways and the streets are actually uninterested while they generate and therefore they look about the road for anything fancy and educational. the marketing of one's company escalates without likely by individual to clients person. A company to simply help create the company growth, banner printing edinburgh. From perhaps a customized advertising and indication of one's option or the correct collection of theme, may match i... (read more)

Author: Mark Well

3. 10 Superstar Networking Tips to Grow Your Business
April 11, 2017


One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That's why attending seminars, conferences and workshops is such a valuable experience. I recently attended the WOW (Woman of Worth) Conference in Vernon BC and it was a fantastic experience. The founder, Christine Awram, has been holding these conferences for several years. Each event promises excellent motivational and inspirational speakers plus great opportunities to meet and ming... (read more)

Author: Susan Friesen

4. TubeLoom: How To Make Money From YouTube Like YouTubers
April 10, 2017


YouTubers Earn Money Online Everyday With YouTube The journey to success is a long way. For some it has taken a long time to reach that path, especially with YouTube. I read an interesting review of an incredible product called TubeLoom that I wanted you to check out. This person was on the verge of depression, but turned it around. It was only a couple years ago he was fresh out of high school with a very low paying job. There was no room to move forward (advancement possibilities were null). It was a bunch of hard work, but they never could reach their dream life. The part tha... (read more)

Author: Eugene Barber

5. The Algarve Retains Crown As Cheapest Destination For UK Holidaymakers
April 07, 2017


You might have expected us to be big fans of the Algarve here at The Algarve Freight Centre, albeit perhaps for such reasons as its gorgeous coastline, challenging golf courses and the charm of its towns, rather than necessarily its affordability. Well, it turns out that’s another great reason to head to this ever-popular part of Portugal, whether on a temporary or permanent basis, as confirmed by a new survey of more than 40 worldwide resorts and cities. The region came out at the top of Post Office Travel Money’s “holiday costs barometer” for the second consecutive year, in news ... (read more)

Author: Smith Lara

6. Making It Real With Conjoint
April 06, 2017


There are many research studies that have been done which indicate that for many decision makers these days; they enjoy participating in CBC conjoint surveys as opposed to different other forms of market surveys. This is because respondents find that a choice based conjoint survey is more interesting and realistic; the main reason is the approach which asks people questions reflecting on the kind of decision and trade-offs that they deal with on every single day during their day to day living experience. There are different kinds of conjoint analysis that you can employ such as wen base... (read more)

Author: Richard Conard

7. What a Baby Giraffe Teaches Us About Viral Campaigns
April 04, 2017


5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions worldwide have been captivated on YouTube, watching April the Giraffe's journey to giving birth (and yes, I’m guilty to admit I too am one of them!). While following April’s progress from when the Adventure Park thought she was near her delivery date may have started to be a simple enough event,... (read more)

Author: Susan Friesen

8. 3 Ways To Get New Employees Quickly Hired And Up To Speed
April 01, 2017


If more than three weeks regularly pass at your company between making the decision to employ someone new and actually hiring someone, this urgently needs to be addressed – to say nothing of how poor onboarding can also make it hard to get your new employees quickly productive. Overly lengthy recruitment and onboarding processes mean a longer wait for new staff to deliver productivity. However, below, we detail three simple ways to trim that wait. First, consider referrals from current employees If you already have a lot of faith in your current team, as we certainly hope you... (read more)

Author: Smith Lara

9. Trust Self Pak With The Supply Of The Finest Padlocks, Cartons, Covers And So Much More
March 24, 2017


If you work within the self-storage sector, you can have a lot of faith in Self Pak products. Indeed, it is a leading brand brought to you by Simpson Packaging, so when you are seeking the most respected and competitively priced suppliers to this industry, there really is no need to look anywhere else. Consider, for example, Self Pak's highly rated removal and storage kits. With these, numerous household goods can be placed into just one pack. Our range includes standard size removal and storage kits, plus large kits with boxes, tape, bubble and mattress covers. You can also design your ... (read more)

Author: Smith Lara

10. Benefits of product serialization
March 18, 2017


Some of the benefits of product serialization are: * Recall Management – Recalling tainted or defective products is a challenge common to many manufacturing industries. If the distribution of batches or lots is not tracked through distribution and retail channels, then the recall cannot be done precisely, requiring a costly general recall of all products. * Alerting – You can use this data to alert appropriate parties when things are not going according to plan, enabling earlier intervention. The sooner you know something went wrong, the broader the choices for mitigation and contain... (read more)

Author: Dino Nicola

11. Things You Need to Consider Before Going to Link Building Process
March 18, 2017


Backlinks are still the main ranking factor for any search engine's algorithm. So, no signle internet marketer can ignore this factor if the website owner ask them for marketing their website online. Well, below are some of the things that you have to ensure for the web pages of your website are reading for backlink building for effective search engine optimization: 1. There is actually no denying the fact that if you do optimize the internal pages of your whole website, then it can for sure make great differences in your total rankings. Therefore, it’s pretty much essential to optimize t... (read more)

Author: Shovon Joarder

12. How Branding Defines and Positions Your Business
March 13, 2017


What is Branding and How it’s Different from a Logo and Marketing When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day. But what exactly is a brand? What does it mean? How is your brand communicated? When talking with entrepreneurs, I get a sense there’s a lot of confusion on what exactly branding is. After reading this article, you’ll be well informed on some of the common terminologies you hear like brand positioning, why a brand is not just a logo and what to do if you suspect your brand needs a make... (read more)

Author: Susan Friesen

13. Why you SHOULD have business cards
March 10, 2017


A few days ago, two sales representatives from Colonial Life came as guest speakers to my marketing class. Both of them shared valuable information with us students. Interestingly, neither of them majored in marketing and both worked as teachers before becoming salespeople. While both had good insights and advice, I can remember the name of only one of them. John has 206 connections on LinkedIn. He earned a master’s degree in special education and teaching. His motto is: Providing honest benefits for honest people. And his last name is Heath. What about the other sales representative... (read more)

Author: Carlos Sosa

14. The Intriguing And Centuries-Long History Of Venetian Blinds
March 10, 2017


Here at All Kent Shutters and Blinds, we offer Venetian Blinds in both wood and metal - but before purchasing your Venetian blinds, you may be interested to know how they came to be. After all, they have a distinctive and easily recognisable design that suggests centuries of gradual refinement. Indeed, the history of these blinds does go back hundreds of years - and it's a history that abounds in fascinating developments, but also a significant degree of mystery. Less-than-clear origins Perhaps the biggest mystery about these blinds concerns their exact origins. Even today, it'... (read more)

Author: Smith Lara

15. 4 Differences Between Curtains and Drapes
March 09, 2017


If you use the words “curtains” and “drapes” interchangeably, you’re not alone. In fact, here at Half Price Drapes we do it all the time. However, no matter how common it is for the words to give off the same meaning, the truth is that they’re not identical. Read on to learn about the differences between the two and then reach out to us for more information. Draperies are lined curtain panels The easiest way to think of draperies is to think about them as curtains that have lining in them. Draperies should typically be hung in pairs, though this will vary based on the size and type of wi... (read more)

Author: halfprice drapes

16. Is an insurance sales career such a bad idea?
March 09, 2017


There are many fields or workspaces today that utilize marketing skills. The sale and researching skill developed by marketing professionals are becoming more useful every day. This is also true for insurance category. Typically, this is an area that many tend to stray away from when pursuing jobs. This could be attributed to the 100% commission pay or the stigma of being of an insurance salesmen. Recently, John Heath, Agency Development Manager for Colonial life, spoke to our class. While he may also be selling the career, he made good points as to why we should not discount insurance sales a... (read more)

Author: Jordan Sampson

17. Selling Insurance without a Marketing Degree
March 09, 2017


Recently, John Heath from Colonial Life Insurance visited our Marketing Management class one morning. He has no degree in business, yet he is a great salesman. He and his assistant presented practical information for those wanting to get into sales. I, for one, do not want to venture into that field. Personally, the thought of speaking with people face-to-face, trying to get them to buy a product, terrifies me. But, to each his own, right? Dr. Green has been reiterating to the class the idea that a person needs to be likeable and trustworthy in order to sell a product to someone. John def... (read more)

Author: Parker Denton

18. How To Nurture Millennials And Gen Zs In Your Workplace
March 06, 2017


More and more Millennials and Gen Zs are entering the labour market - in fact, many analysts believe they will make up 50% of the workforce by 2050. For that reason, it's wise to adopt every measure possible to satisfy such workers’ needs. After all, it's not just recruiting these young people that you should be concerned with; it's keeping them, too. Here is how you can cultivate such workers’ talents to ease their progress. The tech-savvy generations Millennials and Gen Zs have grown up in a world dominated by smartphones, Facebook and Twitter. Unsurprisingly, then, many of the... (read more)

Author: Smith Lara

19. Long and Short Run Printing Choices for Labeling Stickers
March 05, 2017


Short run printing can be used to produce labels in one or two colors - or more. In the past, before digital graphic printing was invented, often it didn't make good sense to print short runs, and the processes used to print labels dictated cost-effective orders be printed in rather large quantities. And by that I mean in quantities of ten thousand or more. Ordering in bulk has kept the cost of labeling stickers at a minimum price. Well, the good thing is that this is all in the past, to some degree. The invention of digital printers has made short run production much easier and cheaper - alth... (read more)

Author: Barry Brown

20. Male indulgence
March 03, 2017


With its first salon open at Canary Wharf Station in London, ADAM, the grooming atelier brand sets a benchmark for spaces that pamper men! Fashioned out of a hexagonal layout that is simply but eclectically enveloped in a series of horizontal wooden slats, the brand lives up to its moniker of exclusivity in indulging its male clientele. Designed by Eray/Carbajo, an international architecture and design studio based in New York and Turkey, and known to solve design problems with innovative and value-adding solutions, the design provides exclusivity and undivided attention to the gues... (read more)

Author: Team IAnD

21. How to Optimize Your Website for Local Search
February 27, 2017


13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business. Aside from using targeted Facebook and Google Ads, local search optimization can help you... (read more)

Author: Susan Friesen

22. Trust The UK Blind Specialists At All Kent Shutters And Blinds To Bring Your Home To Life
February 26, 2017


Choosing how to decorate and furnish your home is a very personal process. Each person will have their own tastes and requirements, so it's important that you hire a blind specialist who invests as much care and passion into your project as you. If you hire the wrong company, your project may suffer in terms of unprofessional workmanship and an unreliable service. In short, the only way to ensure that your project is completed to your exacting requirements is by hiring the very highest rated UK Blind Specialists, such as those of All Kent Shutters and Blinds. Experience and knowhow... (read more)

Author: Smith Lara

23. 7 Of The Best Questions For Employers To Ask At Interview
February 26, 2017


One of the biggest influences on your organisation’s ability to find great talent is what you ask at interview. Here are just seven of the most effective questions. 1. "What's your personal brand?" This question tests the candidate’s self-awareness and the extent to which they may have already developed a distinctive online or workplace persona. It also helps to shed light on their interests and soft skills. 2. "What is one thing that motivates you to get up in the morning?" While this is a rather unorthodox question, it may help you to assess the kind of culture in which t... (read more)

Author: Smith Lara

24. The Power of Modern Marketing for Small Businesses
February 22, 2017


It used to be that it was extremely hard for small businesses to compete with the larger competitors when it came to media and getting their name out there. In many ways, this is still true. Television, radio and major web pages may still be too expensive for the marketing budgets of a local business in most cases. Local businesses no longer need to rely on mass canvassing the airwaves in the hopes of reaching their target market nowadays, however. Thanks to modern marketing tactics, small businesses can pay a fraction of what traditional medium marketing costs, and can speak to much larg... (read more)

Author: Edmund Brunetti

25. What To Check Before You Buy Your Gaming Graphics Card
February 19, 2017


Any serious gamer knows that the graphics card is the most integral part of a gaming PC. A quality graphics card is the difference between high and low performance for any game. Here at UBER PC, you can find every kind of Gaming Graphics Card to cater to all of our customers' needs, from basic models for casual use, right through to high-end cards for high FPS, high definition gaming to give you the advantage online. So, here are just some of the things that you need to think about when you come to buy. Compatibility This factor is vital for those who are building their o... (read more)

Author: Smith Lara



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