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Author: Susan Friesen

Company: eVision Media

Region: British Columbia Canada

Website: evisionmedia.ca

Author Comment / Biography:
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Displaying 1 to 10 of 134 articles Next >
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14
 Articles by Susan Friesen 
1. How to Define Your Brand Voice
August 15, 2018

3 Steps to Help You Create This Essential Part of Your Business Brand Identity

Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.

Every brand has a voice. Your brand is unique, so your brand voice should be t...

2. How to Differentiate Your Brand Personality & USP
August 03, 2018

Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique

It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition.

Whether you sell something or provide a service, you have competing companies and brands who want th...

3. How to Find Your Business Niche
August 02, 2018

3 Ways to Help Better Position Your Business for Market Success

Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market...

4. 4 Simple Steps to Improving Newsletter Click-Through Rates
July 24, 2018

How to Engage Your Target Audience for More Clicks

Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.

Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email...

5. How to Target Your Ideal Clients with Digital Newsletters
July 15, 2018

5 Ways to Create the Right Content for Your Audience

This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your e...

6. 4 Top Email Marketing Services for Entrepreneurs
July 12, 2018

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users!

One thing that can be frustrating is getting that content out there.

For some busi...

7. 4 Essential SEO Strategy Elements for Service-Based Businesses
June 14, 2018

Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.

While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants l...

8. 5 Service-Based Businesses That Really Benefit from Local SEO
June 05, 2018

Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.

Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this...

9. Avoiding Disaster: Make Website and Business Asset Backups Mandatory
May 31, 2018

Do you have a backup of all your website and business data?

A sudden attack on your web hosting or an employee error can cause havoc without warning.

The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and...

10. Maximizing Your Marketing with Data Mining & Retargeting
May 22, 2018

3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead

From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.

They’re very effective marketing techniques, but many consumers view them as creepy rathe...

Next >
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14



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