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| Articles by Innes Donaldson |
271. Buying new running shoes for a marathon
September 29, 2018
"Should I wear new running shoes for a marathon?" ... Since you've been training for a marathon, you're probably already aware that you shouldn't run in old, worn-out running shoes - this is a question on most peoples lips and this is also a great question to really consider ahead of the big event. ...
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272. Key advice for choosing the right overall running shoes
September 29, 2018
When to comes to running and buying a new pair of running shoes you need to think first of all what kind of running you expect to do with them and from them. You need to consider if you are a competitive runner or if you are doing it as a gently hobbies. In this sense I say this as this will in turn...
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273. Small business branding
September 26, 2018
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don't really know why. This is where so many businesses are falling behind. This too is where a business can make all the difference and have a brand which can...
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274. Presenting a businesses brand
September 26, 2018
When you’re first launching your business, you’ve got a lot to do in order to lay the foundation for your brand. But once you’ve got your logo designed (hurrah!) you’ll feel like you’ve got the most essential piece of your branding locked into place.
And now, chances are, you’re probably loo...
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275. The key components of a brand and its identity
September 26, 2018
Before you create a style guide, you need to know your brand. There are five key components: mission, vision, target audience, brand personality and core values.
Together, these are the most important things needed to establish your brand identity because they tell the world what you stand f...
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276. Creating a brand style guide from which to develop your brand
September 26, 2018
What is a brand style guide?
A brand style guide is a document that codifies how an organization presents itself to the world. Put another way, it’s a reference tool that helps maintain consistency by demonstrating what a brand looks, feels and sounds like. It’s so powerful that some people ...
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277. Choosing the perfect overall branding agency
September 26, 2018
4 Tips For Choosing The Perfect Branding Agency
Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world.
From part-time web and graphic designers to experi...
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278. Tips as to how to create a great brand identity
September 26, 2018
A brand identity is not just about the logo design, a website or a business card – it is a combination of visuals and strategy. Irrespective of the industry, every prosperous fortune 500 company or business, prioritise their brand building activities over any other aspect of their corporate manoeuvr...
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279. What you need to know about business branding
September 26, 2018
When it comes to branding, most people think about logos and colors. But branding is about more than just recognizability. It's about the impact that you have on a customer and how it sends a message. The first impression can say a lot about a company, its values and what it does. Entrepreneurs shou...
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280. Why you need home buyers surveys and reports
September 21, 2018
Why you need home buyers surveys and reports
The RICS HomeBuyer Report, a type of property survey recommended for home buyers, replaced the Home Buyer Survey & Valuation in March 2010, having run alongside it from July 2009. The HomeBuyer Report (HBR) is an up-to-date version of the previou...
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Author: Innes Donaldson
