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| Articles by Kristie Lorette McCauley |
11. PLR Site vs. PLR Membership: Which is Better for Your Business
June 21, 2012
As a small business owner or entrepreneur, you are always on the hunt for new and fresh content. It might be articles. It might be ebooks. It might be marketing emails. Whatever the content you seek, private label rights (PLR) content providers are in the business to provide you with the content you...
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12. Autoresponders: The Secret to Putting Your Marketing on Autopilot
June 14, 2012
Autoresponders are one of the biggest secrets, yet hidden gems, when it comes to deploying your marketing program. You might or might not have heard the term, but either way, now it’s time to uncover the power hidden in this marketing tool. Then, you can harness the power to use autoresponders as a ...
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13. The Great Debate: Marketing Copy versus Content
June 12, 2012
Marketing copy or marketing content—many business do not know the difference between the two. There is, however, a difference. Before you sit down to write anything for your business, you first have to determine what your reason for writing the piece is. The purpose of what you write directly affect...
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14. Morning Sickness: Dealing with it during Pregnancy
April 18, 2011
Pregnancy and morning sickness seem to go hand in hand—at least during the first trimester of pregnancy. While the term contains the time of day “morning,” the truth of the matter is that some women feel sick at different times of the day. Unfortunately, for some women, they feel sick all day and ni...
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15. Segmenting Customers to Focus Marketing Messages
February 23, 2011
The better you know who your customers and clients are, the more you will start to see that there are some characteristics and traits that separate them into segments. While they are customers or clients because they have bought from you, you’ll start to notice that there are differences in their de...
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16. How to Identify Market Segments & Target Markets
February 23, 2011
Small business owners tend to think that the product or service they offer is so great that anyone and everyone can use it. While this thought-process may be true to some extent, it is impossible to market effectively to everyone. Instead, when you narrow down your focus to those who are most likely...
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17. Marketing Copy Formatting
October 17, 2010
In preparing marketing copy, you have a variety of considerations to keep in mind, including the specifics of what you are writing. One way to make the process simpler is to follow a series of steps that help to streamline the copy and ensure that you get the message to the reader as effectively as ...
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18. Writing the Call to Action
October 17, 2010
The call to action is the universal element in a marketing piece. A call to action may appear several times throughout a piece, but the most important call to action is usually positioned near the end of the marketing copy. As the name suggests, it calls the reader to take an action that is relevant...
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19. Sell Effectively by Identifying Your Customers
October 11, 2010
Effective marketing of a business does not entirely rely on the fact that you think everyone has a need for the product or service you are selling. In fact, an effective marketing strategy requires you to home in on your target market to determine the customers that actually have a need or want for ...
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20. How to Start a Business for Background Checking
October 01, 2010
Background checking is a business you can run from a home office or from a rented office space. With more business conducting background checks on employees, opening a background checking business is a lucrative opportunity when you get it up and running the right way. Some of the background checks ...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Kristie Lorette McCauley
