Marketing Articles and Ezines

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276. The (Un)Impressive Life of Fake Instagram Influencers February 11, 2021 Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and Etch-a-SketchMaybe it was the way I was raised that has me appreciate certain achievements. We didn’t have a lot growing up so the seemingly “rich” neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having! Even now, I’m impressed when... (read more) Author: Susan Friesen

277. Another Typical Car Dealership Frustration Experience February 10, 2021 Car dealerships are known to have terrible reputations Not to mention, their salespeople love to pull shady tactics on you. Some of them being: Bait and switch Eternal waiting Guilt tripping But it doesn’t end there. Some of their customer service can be pretty terrible too. Listen to this: On a podcast episode I listened to not too long ago, a guest (named Julia) was telling a story of how she dealt with a frustrating customer experience with a dealership she bought her new car from. After she signed the papers and bought her new car, the dealership tol... (read more) Author: Ellisen Wang

278. The Grave Misadventure of a Robinhood Investor February 09, 2021 Robinhood is an app that allows you to invest your money straight from your phone. I believe it’s also one of the first investment apps to be released, but that doesn’t matter. And since investing money is so easily available now, a lot of younger people naturally are doing it. For example, Take this 20 year old college student who was one of the tens of millions of Robinhood investors. And I said he “was” because he committed suicide after seeing that he had a negative balance of over $730,000. It was later found out that it was most likely just a user interface issue... (read more) Author: Ellisen Wang

279. What is the best platform to use for video marketing? February 09, 2021 Video marketing has become a most important of part of marketing strategy for brands. If you are not doing video marketing and still it is not added to your brand marketing strategy then it probably should be considered now. As per the studies almost 50% of today’s online search engine queries are for any product or services are related to video only.If you remember, there was a time when MTV channel has arrived then it has completely changed the shape of music industry and after that video became essential for music industry. As there is a saying that “History repeats itself” we can see that ... (read more) Author: Pushpa Srivastava

280. Ironic "Trends" of Email Marketing February 06, 2021 I found a Quora thread that asked the following question, “What are the latest trends in email marketing?” One person responded with a long post where he listed and explained some of the trends that he observed. Let me share some of them with you here: 1. Usefulness Meaning sending email content that’s more educational versus blatant advertising. 2. Personalization It doesn’t just mean writing someone’s first name in the subject line, but sending relevant information. 3. Respecting the GDPR policy In other words: Not adding people’s email to your li... (read more) Author: Ellisen Wang

281. How to choose the best video production company? February 05, 2021 When we buy something new, we have the option to choose it, we try it out many times, because we have to pay for it. Even in the market, we tend to experiment a lot. These are the reasons why you have to pay for it and you have to choose the best from it. When you create an ad, the content required for it, the strategies required for it, the marketing required for it, you can never do it yourself.And the important method for these ads is video ads and for that, you need a video production company to make it because if you try to shoot a video yourself, you will find a big difference, this comp... (read more) Author: Pushpa Srivastava

282. 7 Tips MedSpas Can Follow to Increase Website Traffic February 04, 2021 How to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business from your website? It’s because you have to ensure that your potential clients know you exist! The simplest way to do that is to have a website that is beautiful AND functional. How do you let potential clients know you have a website? If you’re just starting out and are not sure what your nex... (read more) Author: Susan Friesen

283. Copywriting lessons from Indian call center scammers February 04, 2021 One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support and will “help” you remove a non-existent virus from your computer. Usually, they target older people because they know it’s easier to trick them. But I’ve seen instances where they called tax professionals and police officers. On the surface, it’s a terrible thing... (read more) Author: Ellisen Wang

284. How to make your date run off faster than by saying "I love you" on the first date February 01, 2021 Oh boy, I got something juicy for you today. I was listening to one of my go-to podcasts yesterday and I heard this funny story. Listen to this: One of the podcast host’s friends entered the online dating game, and she went on a date with someone she met. Unfortunately, it didn’t go well and she came home irritated. What happened was, this guy that she went on a first date with bombarded her with obnoxious questions. It was far from casual. He asked her questions that you’d find in a Buzzfeed “Deep questions to ask your date” type of article. That includes asking ... (read more) Author: Ellisen Wang

285. A customer took a retail store's guarantee policy in the most literal way possible January 29, 2021 To end this great week off, let me share a funny story that happened a while back. When I exercise, I like to take supplements, BCAAs and whey protein. And I buy both of those at a GNC store near my house. One day, I went to the store to buy another container of BCAA powder. While the cashier was ringing the item up, we were having a nice conversation. He was telling me how GNC has a guarantee. If you buy anything from the store, use it, and you aren’t satisfied with it, then you can return it and get a refund. Then he told me a story of a former customer who took that... (read more) Author: Ellisen Wang

286. The A to Z of Email Copywriting January 28, 2021 Usually when you see the title, “The A to Z of ___,” it means a complete beginner’s guide to whatever topic that it’s about. But I decided to do something a little fun and take the title and make a literal A to Z email copywriting guide. And so, the following was created. Enjoy. Action is the very first step. Be your best self. Copying others is a big no-no. Don’t forget to always promote something. Exceptions? There are none. Forget about the unwritten rules. Grab a timer before you start writing. Have it set to 25 minutes. Initiate ... (read more) Author: Ellisen Wang

287. If At First You Don't Succeed January 27, 2021 With the exception of young prodigies, chances are, when you try a new skill for the first time, the end results will be pretty ugly. If that upsets you and you expected perfection on your first attempt, then you, my friend, might be dealing with one of the criminals from the Imposter Syndrome Organization, the Gruesome Genius. If you read that article, then you know what I’m talking about. But if that doesn’t upset you, then you understand that it’s a perfectly natural process. For example, here are some of my first failed attempts: Art Going back to Halloween 2020, I... (read more) Author: Ellisen Wang

288. Blast to the Past of My Untold Network Marketing History January 26, 2021 In the past, I talked a little bit about network marketing. But thinking about it now, I don’t think I ever mentioned that I was part of a network marketing company at one point in my life. World Financial Group. However, I signed up under someone who ran a company under a different name. It’ll take a bit of time to explain that, so I’m not going to. But here’s what I do want to talk about. During my training, my supervisor encouraged me to attend as many networking events as I possibly can. He handed me a stack of business cards and told me this specific instruct... (read more) Author: Ellisen Wang

289. What the Wrong Email Marketing Questions Are That You Shouldn't Be Asking January 25, 2021 I see this question so many times on the Internet. Forums, social media posts, you name it. “What’s the best email marketing software to use?” Or I see variants of this question like, “What’s the best email marketing software for non-profits?” “Which service is better, this or that?” To be honest, I think those are the wrong questions to ask. From what I’ve seen and used, they all function the same. The only differences are their pricing, the software names, their quirks, and unique features. For example, GetResponse has a feature where you can create your ow... (read more) Author: Ellisen Wang

290. Am I the Only One Who Has Had Thoughts About This Issue? January 22, 2021 Not too long ago, I came across a rather entertaining video about self-love. It touched upon the concept of learning to love yourself first before you start to love others. And it makes sense. When you learn to love yourself, accept your good, insecure, and quirky sides, then you’d most likely be open to do the same for others as well. But here’s where the video gets interesting. It made me think about this whole concept from a whole new perspective that I never thought possible. Loving others better teaches you how to love yourself, which also makes sense. I... (read more) Author: Ellisen Wang

291. The Case of Social Justice Enthusiasts Going Too Far January 21, 2021 Let’s go back to June 2nd, 2020. If you’re a social justice enthusiast, then you may be familiar with that date. If not, it’s also known as Blackout Tuesday. A day to protest against racism and police brutality by posting a pitch black picture on social media. But as you may already know, this whole protest lasted for more than just one day. On that date, I even wrote an email about this. I’m not going to paste the entire email here, so I’ll sum it up as short as I can. I used to post content on Instagram. Basically, I was deciding whether or not I should post my regul... (read more) Author: Ellisen Wang

292. How an Invite-only Social Platform Become Popular So Quickly January 20, 2021 If you’re like me, a person who lives under a rock but still knows what’s going on in the world (Somewhat), then you’ve probably heard of this new platform called Clubhouse. If you haven’t, it’s a new social platform that’s strictly audio only. I first read about it on an email newsletter from a creatives network group that I’m a part of. Apparently, you can only have access to the app if you receive an invitation from an inside user. So I decided to look into it. And I found out that it is an invitation only app. Otherwise, if you sign up, you’ll be put on a waiting l... (read more) Author: Ellisen Wang

293. The 5 Most Wanted Criminals From the Imposter Syndrome Organization January 19, 2021 Attention fellow reader of Ellisen Wang’s article. It has come to my knowledge that there are some very dangerous criminals on the loose. Now these are not the typical kinds of criminals you hear about. You know, the ones that rob houses, banks and whatnot. They’re all part of an underground organization called the Imposter Syndrome. They invade your mind causing you to think in a self-destructive way. If you sense them, do not, I repeat, do not engage without proper support. To arm you with knowledge and give you a heads-up on what you’re up against, here is a li... (read more) Author: Ellisen Wang

294. How to Play the Client Acquisition Game on Easy Mode January 18, 2021 Over the weekend, I caught up with a friend whom I haven’t seen in over 10 months. The reasons are quite obvious. But the less obvious reason is that he’s been traveling out-of-state. We caught up over lunch. We ate at a place called Dan & John’s Wings. If you’re in New York City, I highly recommend eating there at least once. Their chicken wings are addictively delicious. Anyways, that’s besides the point. One of the things I found out from my friend is that he started his own matchmaking agency. And no, it’s not what you most likely think it is. It’s not one of ... (read more) Author: Ellisen Wang

295. Bending the Unwritten Rules of Email Marketing January 15, 2021 For the past few days, I’ve been working on completing my 2021 strategy, specifically the part where I revamp my welcome sequence. As of right now, it’s just one simple welcome email that has the link to the sample chapters of my book. But now I’m thinking of making some of the following changes: 1. Convert and condense all the chapters in the PDF file into a sequence of emails. Instead of letting my new email subscribers wait for the welcome email, download the PDF, open it, and finally read its content, why not just give the content straight to them by putting them in the... (read more) Author: Ellisen Wang

296. Tip on How to Have Engaging Conversations With Almost Anyone January 14, 2021 One thing I noticed from watching TV shows is this: Most of the time, each season, or even each episode, has two plots. Take the show I talked about last week, Phineas and Ferb. Each episode has two plots. One where Phineas and Ferb build something extraordinary and their sister tries to bust them. The other one where it follows another spy adventure of Perry the Platypus trying to take down Dr. Doofenshmirtz. Another example, A crime show I’ve been watching, Grimm, has a similar structure. One plot, which is the crime case itself, which is different in each episode, t... (read more) Author: Ellisen Wang

297. Tales from the Online Marketing Crypt #9 Why Cheap Websites Are More Expensive Than You Think January 14, 2021 Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! ? And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?” Ah yes, the money objection is a big one. And a valid one too! So valid that it’s something every parent has said to us when we were... (read more) Author: Susan Friesen

298. This Burger King Manager Went Above and Beyond to Give His Customers the Best Experience January 13, 2021 One last trip to the customer service memory bank. Let’s talk about an example of what good customer service looks like. To do that, we need to go all the way back to 2015, the year I got my first job in Burger King. For one year, I worked with three managers. The general manager and two assistant managers. But since I mainly worked during the later days, I didn’t work with the general manager as much so technically, I mainly worked with just two. Let me tell you, these two had management styles that were as different as they could get. One of them, we’ll call him Jay... (read more) Author: Ellisen Wang

299. The Tale of Paypal's Brilliant Online Customer Service Quality January 12, 2021 Here’s a pleasant customer service story I pulled out of my memory bank. I have two Paypal accounts. One that I currently use. And there’s another one that I created probably years back, but I completely forgot about. Apparently, the older account was created under my email address, but also under my brother’s personal information. So he asked me to delete the account. The only problem was, there was one dollar in the account for some reason and we were unable to delete the account until the money was transferred out. And for some reason, I couldn’t connect our bank account... (read more) Author: Ellisen Wang

300. How to make a teaser video of the upcoming product? January 12, 2021 Even though you hear the word marketing, many concepts come to your ears. There are many notions in society today that marketing is a very intelligent field. If you want to know exactly what marketing is.Advertising does half the work of your product, if you have a proper marketing strategy for your brand and how much awareness you have created in the minds of the people about your brand, you can see from all these things when you focus on your brand's video marketing.We will now look at some steps of the teaser video content production: (read more) Author: Pushpa Srivastava

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