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| Articles by Innes Donaldson |
971. Brand Development
August 18, 2016
Brand Development
There are two main approaches to developing a brand. An organisation can utilise a high budget and spend a lot of money to heavily communicate messages and increase awareness, or approach with a low budget, and instead, rely on other communication, such as word-of-mouth and...
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972. Branding in marketing
August 18, 2016
Branding is a large part of marketing as it encompasses so many things. A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it as unique from others. It acts as an identity and signal, communicating many messages to the market. Position comes from th...
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973. Spotting nursing home negligence
August 18, 2016
According to the 2007 Laing and Buisson survey there are over 420,000 people living in nursing homes, where many elderly patients are fall victims of nursing home abuse. These numbers are rising and you would be very shocked at what levels abuse is taking place. From medication misuse and care negli...
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974. Finding the best and perfect overall nursing home
August 18, 2016
Making the decision to put ourselves or a loved one into a nursing home is one of the hardest we face. Placing somebody in one of these facilities is rarely the ideal situation and can be emotionally draining. It is important to us that we take care of our families as they have taken care of us, and...
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975. Choosing between elderly home care or a nursing home
August 18, 2016
Deciding whether elder home care services or a nursing home is the right choice for your loved one is important when considering the best type and amount of care. Both options for senior care have their benefits and drawbacks. Cost is often a deciding factor, but so is the level of care needed. <...
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976. Choosing a new nursing home
August 18, 2016
When a loved one gets infirm or older, sometimes the only alternative is to find them a nursing home to live out the rest of their days in relative comfort. Licensed nursing homes provide skilled care primarily to the elderly, and - hopefully - give peace of mind not only to the people living in the...
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977. Nursing home ratings
August 18, 2016
The news recently buzzed about the Five Star Quality Ratings published for skilled nursing facilities. I was excited myself until I looked further into how the ratings were actually calculated. The ratings are based on three categories of data: health inspections, staffing and quality measures. To r...
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978. Fire health and safety to a nursing home
August 18, 2016
It only is a matter of time before another nursing home fire claims the life of another patient. While less publicized, hundreds of elderly people receive burns every year during their admission to skilled nursing facilities. Anyway you look at the situation, fires in nursing homes remain a real-- y...
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979. Booking hotels through an agent
August 18, 2016
If you travel with any regularity, you've undoubtedly noticed just how expensive hotel stays are these days. A myriad of factors are driving room rates sky-high. Travel is becoming more commonplace in our society, pushing demand to its highest levels and communities are levying new and costly "enter...
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980. Getting hotels at a discount
August 18, 2016
Discount hotel rates are not as hard to find as you might think. If you know what to do, you can manage to get that all-luxury vacation at a fraction of the cost.
Cash in on your loyalty. If you've been a loyal customer at a certain hotel chain for y...
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Author: Innes Donaldson
