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Nowadays, when trying to implement an effective search engine optimization strategy, you have to pay more attention to whether that strategy will work for the long-term, because anything else could spell trouble for your online business. The problem with short-term strategies is that they don't last long, which is usually because the major search engines are not too happy about the approach you have taken and so changed their algorithms. This leads to the next problem: your site being penalized. Here are three effective SEO tips that will keep you out of trouble and ensure that you reap in the rewards for the long-term: Never Focus on One Link Building Strategy Only This is a big mistake, because in most cases, you will be left with an unnatural looking link profile; one that is easy to be spotted by the search engines. Don't be fooled into thinking that just because you are trying to get high quality links that everything will be okay. One example is with guest posting. Just because you are able to have these articles posted on high quality blogs, it doesn't mean that all will be well in Google land. The fact that you are paying too much attention to these type of links only means that you are naturally trying to gain more links to your site, and so you have just as much chance of getting penalized as another site who is trying to spam as many blogs as possible with poor quality blog comments. Always have a healthy mix of different link types while still focusing on producing high-quality links that look far from unnatural. Focus Less on Link Building and More on Marketing A great way to build natural links is by not actually trying to find them yourself manually. Instead, look at the marketing aspect of your strategy and realize that this in turn will not only help you build the right type of branding for your site, but you'll be gaining links the natural way, as more and more people begin to trust you and will start linking back to your site. The way in which this can be possible is by providing high quality content that compels the reader to want to share that information. The strategy is known as link baiting and is one of the most effective strategies to gain links the natural way. Focus Less on Keyword Density and More on Theme With every algorithm update that comes from the major search engines, you will find that they are getting closer to simulating the way a human would think. Therefore, there is no need to focus on keyword density in order to provide effective on page SEO. Not only does this make the quality of the content drop in quality, but search engines will also ignore it or even frown upon it if you overdo it. What they're looking for is relevance mixed in with good quality content, and one of the best ways to ensure that your content is relevant is by looking at its overall theme. The reason why they take this approach is because they know that you will naturally be throwing in the right type of words and phrases within the given theme, and so it makes more sense to rank a site based on this factor then on keyword density alone. For more information, please visit http://www.seohaus.com/our-company/seo-philosophy.php
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