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Google Plus, once perceived during the early days of its launch, only as a social network rival to Facebook, has now risen to be a boon for the business platform proving to be a valuable aid for SEO as well. The ubiquitous red and white '+1' button of Google Plus has enabled an embedded connection and integration with the much bigger Google environment. How Google Plus made its mark against rivals: One significant advantage of Google, over Facebook, for business adaptation and use is their hindsight in the ability of their users to follow others without requiring their permission. This keeps relationships dynamic, very much like Twitter, thus grouping people and businesses with similar interests together. However, Google Plus does not limit content to a few characters thus enabling blogging about your business attracting many more visitors to your website, increasing time spent by them, sharing the same content on an interconnected fabric of social and business network and thereby ultimately bolstering your SEO efforts. How Google Plus helps your business: 1. Authorship Markup: Credibility is one of the most important thing Google considers while ranking the search results and what a better way to earn credibility to your content than Google's own Google Plus platform? Google Plus account owners, usually bloggers themselves, have their content displayed in search results and particularly ore relevant ending up the highest in search results. The display picture of individual bloggers show up right next to the result display adding more credibility to the content and draws more clicks and view from visitors to these enhanced listings and helps gain recognition for the brand and business. 2. Immediate Indexing of Status Updates on Google Plus: Google always strives hard to provide fresh, relevant and most recent content in their search results all the time. Sharing articles on Google Plus will result in immediate sharing of your recent updates in search results and will bring a lot of traffic to your business website and also earn you regular loyal viewers in search of latest content updates. 3. Interactivity: Google Plus makes use of hashtags to group postings and makes them searchable instantly. Just as on Twitter, they are used to reveal trends within posted content. This can fetch tremendous advantage to SEO when the content posted on the day is relevant to news or recent happenings. Google Plus's unofficial tagline, should perhaps read, "Google Plus, where Social meets Search!" Bal Rai is an Internet Marketing Consultant at eTrack Media a leading SEO company in the UK offering Professional SEO Services to customers in Redditch, Bromsgrove, Birmingham and Worcestershire, UK.
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