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Most people see marketing as hunting for customers, which makes most of us feel like prey. It naturally produces resistance and fear. But there is one thing you can do that attracts a steady, reliable stream of ideal potential customers or clients, asking for your advice or as their trusted authority. What is it? Become an Author. When you become an author you instantly gain several advantages to help you promote your business or services. I’m not talking about being a “best seller” or being the next Tom Peters or John Grisham. I’m talking about becoming an author for one purpose and one purpose only – that is boosting sales and income. A Book Gives You Credibility People who have written books are perceived as experts. Prospects and potential customers see your name and face on a book cover and in our culture, you are viewed as credible and as an authority figure. Plain and simple, the more credible you are the more sales you will make. Why? Because people will trust you more. A Book Gives You FREE Advertising Despite popular opinion to the opposite, radio stations, TV shows, magazines, newspapers are looking to give you free publicity. They start every day with an empty page and. They want to give you exposure. The value of this seems obvious but when you are visible and people see you on TV or hear you on the radio, it helps your business. A book gets you onto these platforms. A Book Helps You Differentiate Yourself from the Competition There are thousands of people who offer what you offer. Why should they buy from you? Competition is stiff today! Imagine this, a real estate agent is making a presentation to the owners of a nice house worth over $2 million. Of course, they will likely interview several agents before granting the listing to one of them. Before leaving our imaginary agent says something like this “Mr. Jones, I know and fully expect you will speak with several agents before making this important decision. Cannot ask you to do just one thing before making that decision? What you’ll need one of the chapters in my book entitled how to find a real estate agent you can trust”, then he autographs a copy of his book for the homeowner. What is just happened to his competition? Obliterated! A Book Helps You Get Referrals One Dentist we know offers his book “The Winning Smile” to his existing patients. He tells them to give a free copy of this book to their friends. In the book itself which he autographs in advance, he offers a free first visit for friends of existing patients. He’s busier than ever before. A Book Helps You Recruit Dave O, author of the book “The Millionaire Genius” uses his book to build instant rapport for his direct sales organization. He needs to recruit thousands of agents and his book pre sells him to prospects and gets the whole sales force motivated to introduce him to their friends and prospects. A Book Opens Doors Christian Warren wanted to meet CEOs of large enterprises to offer his unique high and Internet architectural services. The problem is that CEOs always referred him down to the IT department. How could he get in? Well, he writes a book entitled “Running with the Rhinos” a book on leadership. It’s a topic of great interest to his target audience. Now, before making a sales call to the CEO he sends them a copy of this book along with an autographed which includes the following… Dear Mr. CEO My mentor told me that I should give my book to the hundred most positive people in this city, I hear you’re one of them. Enjoy the book! Yours truly, Christian Warren A Book Attracts Prospects Instead of cold calling or any other outdated rejection based strategy, why not make the people who are likely to buy your product or service, come directly to you? How? Do what Rozieta Shaary did. Every week she would advertise her practice with an ad that cost or $1500. She would typically receive 15 to 20 calls every time that ad ran. She thought she could do better. After attending our seminar, I I showed her how to write a book and offer it for free in that. The result? She consistently gets 500 phone calls at every three days from the same $1500 ad. You Need to Write a Book If you want to become a magnet to prospects… Write out Book! If you want to boost your income… Write a Book! If you want to explode your referrals… Write a Book! If you want to gain celebrity status… Write a Book! If you want to make your advertising pull a lot more… Write a Book! If you want to get tons of FREE publicity… Write a Book! Success Resources: http://www.srpl.net/
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