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A lot of people ask the question, “What is Internet Marketing”? Many people believe that Internet Marketing is about selling things on the Internet. But that’s not the case. It’s not about selling your product; it’s about helping your customers to find solutions. Remember, it’s all about your customer. It’s not about you, your brand or your company. It’s also not about product or even your service. It’s about helping your customers to find solutions. Here are 5 simple tips to help you to achieve that: 1. Help them to solve a problem Show your customers how your product or service can fulfill their needs, wants, and desires. Or show them how you can remove their frustrations, struggles and pain. 2. Help them to see the benefits When you talk about features, you’re focusing on your product. But when you’re talking about benefits, you’re focusing on your customer. Your customer always asks the question, what’s in it for me? They want to know the benefits – how your products and service is going to benefit them 3. Help them to see the value in the service or product that you are providing Make sure your product or service is: - valuable - dependable - reliable - durable - interesting More importantly, it has to be beneficial to your customers and give them exactly what they need and want. 4. Make it safe to try your product Help them by making it safe to try out your product. Give them the information they. And also give them a guarantee so they feel comfortable trying out your product 5. Make it easy Help them by making it easy. Make everything easy to understand. And make it easy to purchase once they’ve made the decision to buy. Action Exercises What are some of the common problems/frustrations/pains that buying your product or service will solve for your customer? What are the benefits your customer will enjoy after solving one of more of these problems? How will you make your customer see the value of your product? What can you do to make it SAFE for your customers to try your product? What can you do to make it EASY for your customers to try your product? Success Resources: http://www.srpl.net/
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