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What is Internet Marketing? Internet Marketing is a transaction, an exchange of value. So a lot of people new to the Internet are wondering what it is they can offer that is valuable to customers. Here are 4 things that you already have that are extremely valuable. 1. You have time that is valuable. 2. You also have knowledge that is valuable. 3. You have experience that is valuable. 4. Finally you have skills that are valuable. Remember, you need to think about Internet Marketing as an exchange of value, as a transaction. What does your customer offer you in return that is also valuable? Often when we think of a customer’s value, we think of money. But value is not just about money. Customers also give you value in other ways such as: - Giving you attention and trust - Referring friends to your business - Sharing success stories and contributing to your website - Sharing ideas and their business contacts with you. All of these things are value in addition to their money. A lot of people don’t believe they can do Internet Marketing because they don’t think they have anything of value to sell. Instead of trying to think about what you have to sell, think about what you have to offer that is valuable. What valuable solutions to problems do your customers face do you have that you can provide for them? Here are 4 ideas that will help you to offer more value when helping customers to find solutions. Idea #1: Provide solutions that save money People are always on the lookout for a good deal. They are not always looking for cheap. But they always evaluate what value they get in exchange for their money. So offer solutions to your customers that save money. Idea #2: Provide solutions that save time People are busier today than ever before. Time is precious. And it cannot be replaced once it’s lost. Offer solutions that save your customers time. Idea #3: Provide solutions that save your customers’ effort Most people will be very happy to accomplish a lot more with a lot less work. What shortcuts can you offer that will help them to increase their productivity, avoid mistakes and achieve greater results with the least amount of effort? Offer solutions that save your customers effort. Idea #4: Provide solutions that offer something better Apple wasn't the first to invent the Smartphone nor the tablet computer. But they offered products that focused on an improved customer experience. Just like Apple, you can also offer better solutions by looking at what is already available and filling in the gaps by: - Correcting weaknesses - Improving on the solution - Making it easier and simpler to use - Providing alternatives - Offering additional and up-to-date information Remember, Internet Marketing is a transaction; it’s an exchange of value. Always ask yourself these questions when you’re providing solutions to your customers: - What can I do to add value to the transaction? - How can I provide a solution that is cheaper, faster, easier and better? Do these and you’ll be a SMART Internet Marketer! Success Resources: http://www.srpl.net/
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