|
Just think. Some time around one million years ago, some of the smarter members of our species carried some wood 30 metres inside their cave in South Africa, lit a fire and sat down to a cooked meal. We know this because a team of scientists from Boston University, led by Francesco Berna, have discovered the burned bones and ashes of plant material created by what appears to be a controlled fire. And there, in that dark prehistoric cave, the barbecue was born. I love barbecues. The thought of the smell of freshly roasted food, crispy on the outside, smoky and succulent on the inside just makes my mouth water. It’s not the easiest day to cook though, and the hardest part is getting the fire just right. But once you get the charcoal to slow burning embers for that consistent fire, it’s going to go all night long–perfectly cooked chicken wings every time. That’s exactly the way marketing works. It takes a while to get the fire going. You need to: - Understand who you are and commit to it. - Distill the essence of your business down to a series of concise thoughts. - From those thoughts, derive your Reason For Being. Then, let that Reason For Being inform everything that follows–the marketing, the advertising, the behavior of your employees, the look of the business, everything. And that’s your brand. Brand is definitely not you opening up Microsoft Paint and slapping together a series of shapes and letters to identify your business. Brand is not a logo, a color, a font, an ad or a tagline. Brand is everything, both tangible and philosophical, that defines your business. It’s how you look, how you act, and how you treat customers. Bottom line: your brand is what people think of when they think of your business. Your brand is the core of who you are and how others perceive you. It’s your individual and resonant voice in a noisy market. And if Blaine and Honey Parker were cooks, they’d be expert barbecue chefs. But since Slow Burn Marketing works they same way, they know how to implement it, control it, stoke it and light up the world with it on your behalf. They've taken the lessons they've learnt from working with some of the largest brand names in the world like Saatchi & Saatchi, Ogilvy, McCann, Honda, Lexus, Parker Bros., Mitsubishi Automotive, NBC, Toyota, UNICEF, and Cisco Systems. And now they’re doing what they’re really passionate about–not working with those big businesses, but helping small companies and entrepreneurs think about marketing and branding like a Fortune 500. Success Resources: http://www.srpl.net/
Related Articles -
richard tan success resources scam, marketing tips, business,
|
