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Are you keen to optimize your website for search engines? To boost your SEO! Search Engine Optimization SEO) is not as complicated as it sounds. The truth is that by following a few simple steps, your website ranking can improve immensely. It is actually possible to multiply the traffic on your site within a very short time without making any major changes. Step 1 – Boost your SEO by the use of Links Having successfully optimized numerous sites for a long time, I can confidently tell you that although optimizing your site for search engines is important, it is equally important to have it linked to other similar sites. It takes the powerful combination of your on-page optimization and numerous links to climb up the ranking order. Search engines look out for the following; The number of related sites linked to yours – It is best to link with sites that offer similar services to those you offer. If you operate a holiday booking website, numerous links to sites that offer hotel bookings, travel services and holiday tips will improve your ranking. The anchor text composition of your links – Even if your travel agency has a fancy name related to the business, it is best if the link that points to your website says ‘holiday bookings’ as opposed to the business name. The relevance of your links – You should make sure that all the links to your site offer the same or related services. Your site will rank better if a visitor is able to gather the information they need about their holiday on your page and gather additional information on the pages linked to your site. You should also take keen note of meta tags, because search engines notice them. You should find out from Google Webmaster Central the number of duplicate titles and descriptions available on your website. A few years ago I was able to double the search engine traffic of one of our main clients within 30 days. I achieved this by simply making the post title the title tag and the first sentence of the blog post the meta description. Although I made a few more changes on the website, these two simple actions made all the difference. However, you need to note that although it worked wonderfully for this client, each site requires its own measured approach. STEP 2 – Write Content For People This sounds very simple, after all we write for people, right? Improving your ranking also requires you to write for search engines. While it may now sound confusing, it is not. The best way to go about it is to write interesting and relevant content that people will value and appreciate while at the same time, write it in a way that the search engines will also appreciate. Some people have been known to write keyword stuffed content in the hope that it will get noticed by search engines. The engines have been programmed to identify content that is geared to manipulate them. When you stuff keywords, the content does not flow and people only read a small portion before moving on. The search engines will note this and your ranking will be negatively affected. There is a way you can write interesting material that is SEO friendly, it involves; -Title – Make sure you have a catchy and interesting title. It attracts visitors to your page. -Keywords – It is important to have the right keywords at strategic points of your page. If you are talking about holiday bookings, the keyword should appear a number of times within the content. However you should avoid stuffing the keywords and use variations of the keywords where necessary. -Links- As mentioned earlier, link to good sites that talk about your main topic to give the user added value. Search engines will appreciate this. -Content- There is no short cut to good content. You have to ensure the content you put up is of very high quality and has unique or more detailed information than other related sites. This is the only way you will get visitors reading and even sharing your content. Apart from converting the visitors to customers, it will also improve your ranking. At Search Engine Optimizers we understand what it takes to improve your SEO. We have a proven track record of delivering high search engine rankings and it is our joy when your website is successful. By following the easy steps detailed above, you will be well on your way to success as you get the search engines to work for you. by Omar Search Engine Optimizers Check us out! Facebook,Google+ and Twitter! 2 Simple Steps to Boost Your SEO- . 2013- 2 Simple Steps to Boost Your SEO- . [ONLINE] Available at:http://www.search-engine-optimizers.co.uk/2-simple-steps-to-boost-your-seo/. [Accessed 27 August 2013].
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