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You may have heard the term Search Engine Optimisation Company before but been unsure what it actually meant, or what being one of these providers actually entailed. Throughout this article we’re going to be providing you with an overview of what a search provider is and what they can do for you. For those neophyte readers out there, make sure you read on to develop a sound understanding of how an SEO Company might be able to help you and your business. Define It The first thing to do when discussing a new concept or term, like we are in this article, at least for our readers, is to define the term we are discussing. So, first of all, what is a Search Engine Optimisation Company? The easiest way to define one of these companies is – “A company that provides search engine optimisation services to another business, not for profit, charity, or individual.” Great, that’s step 1, but what do search engine optimisation services actually entail? Search engine optimisation is the act of making your website Google friendly, so that it appears high in the search results when a user types in a certain term or phrase. So that’s what an SEO Company is. What Do They Actually Do? Now that we’ve loosely defined our key term, the next step is to look at what an SEO provider actually does on the day to day. One of the first tasks an SEO will undertake is keyword tracking and analysis. This involves logging into Google and checking the progress of all currently monitored keywords, this will provide an overview of how each client campaign is progressing and if the company is on track to hit its performance targets. Following this the next step for an SEO Company will be to oversee content creation and distribution. Who Are They? You might be thinking to yourself at this point, well that’s great, but who are these companies and why have I never met, or seen, any of them? Search companies are digital companies, which mean they are passionate about all things involving online marketing and technology. Traditionally SEO’s will be logical and methodical thinkers, who will come from a scientific or literary background. The two most essential skillsets for an SEO Company are the ability to think scientifically and analytically, and the ability to write good content that is shareable and has a lot of reader value, What Do They Look Like? Now that we’ve covered who these mystical SEO’s are, it’s time to consider what they might look like. An SEO is an odd creature, a mix between a creative thinker and an analyst, they fall somewhere in the middle of the creativity spectrum. Your average SEO wouldn’t look out of place in jeans and a smart casual shirt, often accompanied by a few trendy accessories or pieces of jewellery. The average SEO company employee probably wouldn’t look out of place on a University campus; indeed many could argue that a lot of them never truly outgrow this phase!
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