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This year’s annual Wimbledon tennis championships will have a dedicated mobile application that will enable attendees to track their favorite players and stay abreast of all the happenings via streaming video and radio. Users will be able to track up to ten tennis players and receive push notifications on their progress throughout the tournament. Additionally, the app features an interactive map enabling users to find restrooms, restaurants and other amenities. For big events such as Wimbledon, push messaging can be used to remind users when a specific performance or match begins or inform users when there has been a change in the schedule. This is taking the mobile phone to a new dimension and enabling business and events to interact with the fans and clients in new and amazing ways. Push messaging has also been used at several events in the past year to inform attendees in real-time when a dangerous thunderstorm was forecasted, for example. Inherently mobile Events such as Bonnaroo, Lollapalooza, South by Southwest and last year’s London Olympics have all offered custom mobile apps that included push messaging with good results. For example, the Lollapalooza app saw an opt-in rate for push messaging of around 90 percent. Additionally, users opened the app on average 15 times per day. From sports event to retail store the mobile app is going to expand in to our lives in some amazing ways. more information on mobile apps from easyappsbusiness.com +44 (0) 208 144 2025
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