Newsworthy stories in relation to your business are known as press release writing. Press releases are interesting stories related to your business which are created in a journalistic style and sent to various media that includes radio, television, websites, newspapers, magazines etc. when the press release is submitted on the Internet, a website link is included for reference. More often, the public is more interested in news stories than advertisements. One of eth most important reasons that people prefer having press releases written and submitted is that it is far cheaper than purchasing advertisements. Below mentioned are certain benefits of press release writing: • Improves visibility of your company • Cheaper than purchasing advertisements • New customers • New investors • Added creditability to your business • Media demand for your press releases increases • Free publicity • One of the best method of generating generic incoming website links When should you send out press release writing? Following are the business events when a company can present their newsworthy opportunities when they can do a press release: • Publish and article in the newspaper • Exhibiting a trade show • When they come up with a new product • When the company is granted a new patent • Launching of a new service • Open or shut down the present showroom • Launch or revise a website • When the company receives an industry, societal or governmental award or any recognition Here are some tips that will help you make effective press release writing. • Press release is not an advertisement so do not use it for the purpose of making sales. The press release is more powerful than ad at even low cost. One thing you need to make sure is that it is written in third person. • The first line of your business press release must include- “for immediate release”. You can even include date, but it is not mandatory. • Craft a headline that is attractive. The reason behind this is that the headline should be grabbing the attention of the readers immediately. Keep the press release up to the point. Readers will not put in much time to read the press release. Do not keep the entire with block letters rather italics are more preferred. • One thing you need to keep in mind is to put the most important information at the start of the press release. This is a tried and tested thumb rule of journalism. Pardhi Media Marketing is a professional online marketing, Press release writing, SEO content, SEO Services Company. They are experts in SEO and content as well as all forms of internet marketing activities. You can visit www.pardhi.com for more details.
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