|
At one point or another many people have experienced cramming so much information in their minds. The problem with that is, after all the info has been pushed in the brain, very little of it is understood, and in addition, the time it takes to do all that is – a lot. This dilemma is similar to what we encounter now with marketing research. Under marketing research we have a tool called text analytics. This tool identifies keywords and word associations and is able to sift through massive amounts of data all at once to find them. Aside from identifying the keywords and word associations, it is possible to program it to find patterns in all the information it digests. In this sense, it is useful in looking for new trends, new patterns and of course identifying the old ones. With this at hand, most of the information gathered is up to date, and very quickly compiled with similar files. Information taken from text analytics is then presented as results of an aspect of marketing research. You might ask, with loads and loads of information how then do you make it easy to share? INFOGRAPHICS. It is a manner of combining information with graphics. Here is how it is created. Results from the text analytics are combined in a quantitative manner creating graphs, statistics as others may call it. For the designer of infographics, it is up to them to decide which information is the most vital to be included. Think of it as RiViC. 1. Relevant information (Ri) – in creating infographics, the information included must be relevant. You don’t just put anything that might look nice or cute in it, you have to take what’s really important and make it the key message in the design. 2. Visual (Vi) – it is visual. Creating an infographic means making use of images. Images that will help the viewer look at it in order to grasp the message. Flow charts, graphs, arrows, colors, and the like are very helpful in the formation of infographics. In our modern day and age, people are becoming more visual. Seeing images takes away the agony of reading a whole handbook with only words. 3. Content (C) – The content is the total of the information presented and the conclusion or interpretation of it. All rolled into one. Most infographic designs are fit into one page. More like a cheerleader’s one-liner. Everyone can see what it’s about with one look. It summarizes all the data studied and collated in one golden basket, saves time in allowing others to understand it and it lessens the chances of clutter. Nowadays, this has become a trend. Everywhere you look, even on the net, you can see infographics. Even job applicants use infographics as the new standard of a resume instead of the traditional wordy curriculum vitae.
Related Articles -
marketing research, infographics, data analytics,
|
