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Every profession has its own terms that it uses to describe work processes. The words and acronyms that a profession uses is called Jargon, and it is the jargon of a business that can cause others to not know what a salesperson is discussing or why it is important to the customer. Online advertising is no different. For a comprehensive list of online marketing terms, Orangesoda has a great web page. Otherwise, keep reading for a smaller list if important terms. Get the Most for Your Money ROI, or return on investment, is a financial term that has been brought over to the online industry. ROI basically describes the amount of money that comes back from a particular expenditure. For example, if you pay $1,000 for advertising, and you make $1,500 from that advertising, your ROI is $500. A couple of other terms that go along with ROI are PPC (pay per click) and CPC (cost per click). One of the greatest innovations in online advertising is that advertisers only have to pay for those advertisements that actually drive interested people to the business’ web site. The business uses PPC or CPC advertising; they mean the same thing. Location. Location. Location. Just as IRL (in real life), location is everything on the web. Virtual real estate is so important that companies that help people with SEO (search engine optimization) are bringing in hefty profits. All search engines use an algorithm to decide which web pages to put at the top of the unsponsored web search page. Those who sit in the top five are likely to get more hits than anyone found on page 10. SEO helps your business get to the first page. For more great Online Marketing Terms,Orangesoda has a comprehensive list on its super web site. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about Online Marketing Terms, Orangesoda, contact us today! (http://www.orangesoda.com/blog/online-marketing-terms/)
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