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There’s English and there’s English. How can one be considered correct and the other one wrong? But the form of language you are using in your site matters, particularly if your online business is catering to other parts of the world. The American English is quite different from the UK English. The manner in which language and spelling a particularly country is using depends on where its educational system is patterned after (or which colonial master exerted greater influence). The SEO services in India should be able to distinguish between the both usages. They’re both English, right? Indeed, but they have marked differences in the manner of spelling (odor vs. odour, center vs. centre, traveling vs. travelling, etc.), terminology (a truck in America is a lorry in the UK, which can be phonetically understood as a type of parrot), colloquialisms (a wanker in Britain refers to a drunk while in American English, it could refer to a male’s private part or Cheers which could mean both a greeting and a thank you in Britain), and concepts (football is one great example, which means soccer in Britain but the American football is much different and much closer to the Australian rugby). Using the wrong language because you used the wrong SEO services in India can confuse your readers and this confusion can lead to frustration which will eventually force them to leave your website altogether. Studying your market That’s why data of the market is important so you can craft the best strategy of content delivery. And this is where you could really use SEO in India. When your consumers observe that you are using a language they are not accustomed to, they might hesitate in proceeding along. That’s assuming, of course, that your readers know the difference between American and British English in the first place. What if they just think that you are just a poor speller, putting the letter “u” in the word color when there’s none in the first place? That could have an impact on your integrity. Be consistent Whatever form of English you use, it’s important that you have to be always consistent. There’s nothing more annoying that seeing the word “color” in the first paragraph and reading it again in the second paragraph and only this time it’s spelled “colour.” The provider of SEO services in India should be mindful of these mistakes that seem minor at first but will become aggravating if they occur too often.
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