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In the month before Christmas there will be billions of pounds spent online for presents and in total this figure will exceed the amount spent on the high street. Internet shopping has been catching up high street shopping throughout the last few years and does not look like slowing up. If you are thinking about setting up an online ecommerce business then you should realise the absolute necessity of getting the website just right. This is your shop window and it really does need to look good. The website may be your shop window but what use is that if nobody is looking in? Imagine your business is selling shoes and if you type the word shoes in your toolbar over a million sites are listed. Your new online shoe store might be somewhere on page fifty but unfortunately the fact is that people browsing for shoes are unlikely to get further than page four or five. The average person’s attention span is very limited and the successful shoe seller is more than likely to appear on page one so this should be your goal. It can be done with the help of good SEO consultants. Search Engine Optimisation is the practised art of ensuring that your site creeps up the ratings as far as possible in as short a time as possible. The ways and means of doing this includes blogging, social media activity and continuing investment in this and other types of promotion. As with any other business that involves selling to the public, it is essential to understand that continuing investment in SEO activity is just like any other form of regular advertising and marketing. Do not expect to have a smart webpage and to then sit back and expect the orders to roll in. For a start, the platform on which your sales orders and payment and despatch operate depends on some sophisticated software which will need some fine tuning to suit your particular requirements. Most companies whether ecommerce or not will allocate something like five or more percent of their turnover for marketing purposes. This means the really big Blue Chip Companies have a budget of tens of millions to play with and accounts for the reason they usually have their own in-house marketing professionals. But your one man new business will need outside help or else you could end up running around like a headless chicken making the fatal mistake of trying to cope with every aspect of a business and losing sight of the purpose. If you happen to be based in or around London then use a SEO Company London as it is always better to be able to meet face to face on occasion. With a good business plan and an excellent webpage that is easy to find and easy to use all you need is the support of professionals and as long as you believe in your product you have every chance of success. For more on SEO consultants visit http://www.neotericuk.co.uk/
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