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EDDM is a kind of direct mail marketing and has been developed by USPS. The EDDM program has been created for small and medium businesses that want to reach out and attract new customers. The EDDM program is easy to use and to follow, it is cheap and until now showed a lot of success. For any small or medium businesses that want to advertise in their local communities, EDDM is the right solution. The promotional material you can send to your new clients comes in many varieties. You can opt for an EDDM postcard, flyer, brochure, catalogue, etc. when creating an EDDM postcard, make sure to use it to its fullest, to print a strong and easy to understand message to your clients, and to use attractive images and vibrant colors. One of the largest EDDM postcard sizes is 8.5 inches by 11 inches, and these are used mostly for informational purposes. An EDDM postcard of this size is very similar to flyers. Its main purpose is to present company's products and offerings. For example, an EDDM postcard of this size can be used to send out information about the company, its business and similar. Even if your business doesn’t have any promotions or new products, an EDDM postcard with simple information about the company is a way of getting your company´s name into the homes of potential customers. There are smaller EDDM postcard sizes of 6.24 inches x 9 inches and 4.25 inches x 11 inches. The smaller EDDM postcard is great to be used as a “grand opening” mailer. Also, if your company has some offers for clients, informing them about that on smaller EDDM postcard is the best solution. Until now, a lot of small and medium businesses already enrolled this program and they have nothing but the best to say about it. EDDM is the best solution for any marketing strategy and is also very well accepted from people to whose houses your advertisements are reaching. A good EDDM postcard should be designed in the way that it easily catches the attention of a new client. You need to use vibrant colors, attractive images and your EDDM postcard needs to have a very clear and strong message that is easy to remember, read and understand. You can design your mail pieces yourself or you can ask for help a professional designer. Most of the EDDM printing companies have professional designers that can help you in creating of some of the most attractive designs for your business mailer. Except for local print companies you can decide as well to print your EDDM postcard on online printers. They are easy to use, they are fast, and everything can be done from the privacy of your home. The best EDDM printing company will be as well able to deliver your Every Door Direct Mail promotional material directly to the post office after it has been done as brochure printing.
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