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SEO, or search engine optimization, is a process of structuring a website in a manner so that it can be identified, read, and indexed by top search engines in the most convenient and effective manner.Search engines have evolved as one of the primary marketing channels today, with more than 61,000 million searches taking place every month. And among these, more than half are related to product searches and purchase. Hence, a top position in the search engine result page with the right keywords gives you the opportunity to reach your target customers in a convenient manner. SEO helps in making your website and all its content significantly visible, relevant and attractive to the search engines, thus, ensuring a higher page rank and generating higher traffic and revenues for the business. An effective SEO strategy can be divided into the following important steps and each of these strategies are important to achieve top results. 1.Keyword research, analysis and development – The first important step of search engine optimization lies in researching and analyzing the most searched keywords related to a specific product, service, business or industry. The level of search demand for each of these keywords is analyzed, and this information is compared to that of the competitors and industry. After an overall research and analysis of the most relevant keywords, certain suggestions are made with necessary keyword development to ensure better visibility and easy indexing by search engines. 2.Content development – Based on the target keyword, high quality content is written and published, which is relevant to the business and instills interest among readers. Certain important factors to consider here are meta tags, title, description, sub titles, keyword density for effective optimization, etc. 3.On-page optimization – Optimizing the website itself is an important step if SEO, and ensures that all the pages of the website are effectively optimized from the perspective of a search engine. This includes analyzing whether the website design is SEO friendly or whether it is developed with respect to search engine guidelines, checking whether the internal hierarchy of the website is SEO friendly and optimal, and determining whether titles, texts, and headlines are relevant to the target keyword. 4.Link Building – This is one of the most important steps in SEO, aiming at building quality inbound and outbound links to the web page that improves the quality of the web page. 5.Follow up and reports – This step involves monthly follow up and preparing the results gained from SEO, with an overall analysis of the situation and recommendations. This Article is written by Amit Thapa behalf of YnG Web Media. World Largest Web designing companies offering Advertising on facebook,Seo services. You can apply Google Adwords Job here with excellent career growth. We offer Online marketing services with affordable & best price. Pay per Click Advertising – How it can help your business?
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