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Okay what's the difference between black and white hat Seo techniques? While Black Hat Are techniques that are designed to give you an unfair advantage in the world of website ranking you are basically disobeying search engine rules and regulations. The following are just a few black hat Seo techniques Spamming on discussion forums, irrelevant blog comments, too much keyword stuffing, distributing viruses and worms or promoting infected sites. There is also a little-known technique used on Facebook. This is when people act like they like Farmville or Mafia Wars and then go to the discussion board of that game within Facebook, here you can find a list of e-mail addresses of everybody that plays that particular game on Facebook. They then copy this list of e-mail addresses then send 5000 friends request. Saying hey I play Mafia Wars to, but they don't play Mafia Wars at all, all they are after is to get a huge friends list on Facebook. Because that's 5000 more potential customers. This can also be considered spamming Facebook and you are at risk of Facebook cancelling your account. White Hat Seo techniques can be considered as the following. Proper use of keywords, use of correct Meta tags, relevant Alt image tags, use a proper anchor text, link building directory submission and the use of relevant and unique content. I make this a bit easier to understand by calling this ethical search engine optimization techniques rather than worrying about the black hat I simply concentrate on doing what is right and providing relevant and unique content for my website visitors that way you can't get penalized by Google and my website gets visitors and stays up-to-date. Ethical search engine optimization involves the use of the correct and intended techniques to increase the level of quality results in terms of keyword word search. Some developers/webmaster's use unethical techniques and tricks to artificially improve the search engine rankings of a Web site. If you are interested in obtaining legitimate and long lasting results, you should never, never, never try to artificially boost a website's ranking by using illegal or unethical SEO practices. This is because it goes against the ethics of the industry. Everyone has a moral obligation to keep these unethical Search Engine Optimization techniques to a mininium.Also these unethical techniques reduce the quality of search results. In addition, search engine companies have become stricter about relevancy analysis and policies as a result. ETHICAL SEARCH ENGINE OPTIMIZATION Increasingly unethical SEO techniques have forced search engines to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. Once that takes place, everyone (legal or illegal developers) will be obligated to adapt to the new requirements. The use of a Web site promotion tool that uses unethical techniques puts one's Web business at a risk. The level of penalization of search engines today is severe and does not have considerations. An example is penalization of the automotive company BMW Germany in the year 2006. It was penalized by Google for use of key words illegally. It used other generic and popular words that are not in the automotive industry and they landed a two hundred and thirty days penalty, during which they were invisible when searched through Google. Ethical Search Engine Optimization methods produce lasting results and do not upset search engines. Unethical search engine techniques are considered spam, which disrupts the working and normalcy of search engines. Some of the spam actions that search engines will penalize include; Hidden texts and links- This includes text with similar color as the background, text in miniature font sizes and text hidden in CSS tags. Pages that are loaded with irrelevant words. This is irrelevancy between Web site content and the page displayed. Keyword stuffing- Involves irrelevant words in order to be exposed in popular searches and also Meta-tags. Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results. Filling pages with keywords results in a negative user experience, and can harm your site's ranking. Doorway pages- These are several web pages within the same IP address and redirected to the main Web site. Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely. Is it a Doorway Page or just another Web page? Is the page an integral part of the contents of your website? Do you link to the page in your site navigation? If "Yes, Yes," then the page is not a doorway page. If "No, No," then the page is a doorway page. It is therefore paramount that Ethical Search Engine Optimization practices be adhered to when conducting internet marketing. This also gives a picture of the level of professionalism that a company is willing to maintain while going about its activities online. Article writing and Submission. My favourite White Hat Seo Technique Articles are the most numerous source of information on the internet. This can therefore be utilized in the dissemination of information that relates to an organization which will boost its popularity. Since people look for news, and services, resources, technology and much more, there is no better place to circulate this information than through articles. That is why; writing and posting informative articles will increase the traffic of your website and please the search engines. Writing and posting articles is one of the most effective tools that can be used; that is, unless you hate to write and or have poor writing skills. If this is the case, one should hire a professional freelance ghost writer to undertake the article writing. For the strategy of article writing to work, the following should be considered: • Write an informative article on a subject related to your site. Keywords and phrases should be used throughout in their specific context. By offering solutions or giving descriptions. • Use a resource box located at the end of the article. Introduce yourself and include a direct link to your site and opt-in invitation. One should ensure to have a clear and compelling call to action, just like in the E-mail signatures. • Submit the articles to one or more online sites. Make sure to submit your writing to sites that make sense for your industry. Check out, Ezine.com When writing an article, it should have a compelling topic with a powerful introduction and a powerful close. The readers should be given a recap and be reminded of what they have learned in the article. The use of articles can be effective if these tips are followed to the letter. It is ideally the best internet marketing tool that there is. That's it for Now By Graham Drew 8th June 2012 If you're looking for an honest, ethical and legitimate opportunity to generate a full time income from home, click here. For free training, free education, and a free income generating website, visit www.SpencerJoe.com today.
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