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How do we measure online influence? Is this determined by the number of fans we have or the number of twitter followers we have? In part, the higher that business numbers are should mean that business has a greater online influence. However, some of these numbers can be misleading. If a business has 20,000 Facebook fans, but no one is buying their products or services, the number of fans becomes irrelevant. Business owners must realize that a key to their success understands that social media marketing efforts must work in conjunction with some basic tenants of marketing. Among those, are word of mouth advertising and building a relationship with your customers and potential customers. How can this be achieved? There are many trains of thought on how to gain online influence, but some of the most effective are tried and true methods. Combining great SEO, great content and consistent outbound messages are just a few methods that can be used to increase and hold on to your online influence. Here are three ways to gain online influence. Content: Know your audience. What do they like? What information do they want to see more of? Pay attention to how your audience engages with your business. If an outbound post on Facebook suddenly has 100 likes and yesterdays post only had 20, then the one that has 100 likes should be mimicked. Authenticity: Your customers will know if your businesses only goal is to sell product. Now more than ever customers want to be given more bang for their buck. A business has to provide a great deal for “free” in order to generate the end goal of a sale. This does not mean that a business has to go under to provide this. Simply generating content and building a relationship with your customers does the trick. Interaction: Businesses must repay their customers and followers with kindness and generosity. If a person takes the time to comment on a Facebook status or RT one of your businesses tweets, it is paramount to say thank you. This takes a very short amount of time. It reinforces your sentiment with customers and potential customers. This interaction shows them that you really care about them as a person and not as a dollar sign. Creating online influence is a balance between great content, superior services and word of mouth. Factors such as great SEO will increase your visibility and drive people to your site, but it is your influence that will keep them there. Once you have influenced customers and potential customers, your business will be seen as influential. This is the goal to strive for, being an influential business. This does not occur overnight. By taking the time to use the right keywords, create great content and deliver this content on a consistent basis, the people will begin to notice your business. Continue to do these steps and actively engage and interact with your followers. Your bottom line will naturally increase if these steps are taken. Are you a business in need of help? Bulldog Marketing and Sales offers a FREE 30 minute pet marketing consultation. Contact us to set an appointment by visiting our website at www.BulldogMS.com.
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