It’s unfortunate to know that a number of businesses have already shifted their attention to e-mail marketing and abandoning mailing house marketing. In fact, many startups have never gone the latter route. One of the most common reasons is the cost. With e-mail marketing, there’s no need to spend for postage, printing, and other supplies, as when you do mailing house marketing campaigns. However, cost is relative. Better yet, it shouldn’t be your utmost concern. What’s really essential is the return of investment you’re going to get, and a mailing house campaign can provide you that. A mailing house can take care of all your needs, from copywriting to lead generation and envelope stuffing and mailing. Yes, you can just choose one company to do everything for you, and that already saves you a lot of costs. Many are willing you to offer deep discounts if you order a certain number of materials (say, 10,000 brochures), as well if you select most of their services. Based on a report released by DMA (Direct Marketing Association), a mailing house marketing campaign still has a very high response rate. For every dollar you spend on it, your return can go as high as more than $10. What’s more, the response rate hasn’t really changed over the least 4 years, which is pegged at 3.42 percent. That is actually a very high number. A mailing house can offer you an exceptional customer support. It can also be web-based too, which means all you have to do is to send them an e-mail or live chat with them if you have any concerns. You can also call their telephone number, which may even be available 24 hours a day, 7 days a week. Mailing houses are usually around for a much longer time than e-mail marketing teams. Thus, they have more expertise, knowledge, and experience with regards to different marketing campaigns. They can greatly help you find the right customers to target, how to create smashing headlines and marketing materials, customize your letters, and develop a very specific but compelling message for your recipients. A mailing house can offer you something that e-mail marketing can’t: more intimate relationships. It’s easier for you to get in touch with your recipient’s emotions and create business intimacy with a direct mail campaign than e-mail marketing. Indeed, a mailing house is your ticket to generating profits and building customers list. Unlike the others, however, we take our job one step further. To know more about what we offer, visit our Services page or give us a call.
Related Articles -
Mail House, Mail House Services, Mailing Services,
|