Have you ever gotten a valentine from a local plumbing company? How about a Happy St. Patrick's Day card from the local dry cleaner? You may notice that many businesses have discovered that showing a softer more personal side in their advertising gets big results in showing customers how much they care. Not only that, but direct mail printers make it very easy for them to spread the tender love and care around the whole city or town. Many people are accustomed to receiving birthday cards from their dentists. You've probably seen them before. Who isn't excited to receive a birthday card with a smiley tooth on the front wishing a sparkly clean birthday? Dentists know this is a good way to keep good relationships with patients and of course keep it in the back of their minds that it's time to schedule a check up. While these birthday greetings from the dentist may seem pretty commonplace, most people are surprised to receive a heart-felt valentine and then discover that it's been signed by a plumber in the community. After all when you think of plumbers, usually Valentine's Day cards aren't the first things that come to mind. You might be wondering why the local plumber suddenly has an interest in showing you his romantic side, but he's thought this through and his purpose in sending you a tender greeting has nothing to do with secret crushes or for that matter anything romantic in nature. Just as you don't normally think of Valentine's Day cards when you think about plumbers, the local plumber probably realized that when you had a clog in your kitchen or bathroom pipes, he might not be the first person that you think about. You probably would have gone through the phone book, not really caring which plumber you chose, but now when you need a plumber, that card is going to pop back into your mind, and you'll already have an idea of who to call before you look in the phone book. Don't be surprised the next time you receive a valentine or St. Patrick's Day card from a company that you've never heard of. This isn't necessarily a creepy sign that these people have been stalking you and adoring you from afar. These companies have discovered that with the help of direct mail printers, their advertisements can be even more effective than those catchy tunes that you hear on radio commercials.
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