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Bharatbook added a new Database report "This has created both opportunities and challenges for developers and marketers, as kids have become more willing to explore new foods". Kids Food and Beverage Market in the U.S. Marketers’ greatest concern used to was the gatekeeper, who ultimately made the decision to purchase a product. But today, the little foodies of the world expect more from what they are being served … more in terms of presentation, taste, and quality. Fact is, the kids’ food market is a broad and complex one, spanning numerous categories and product segments. In Kids Food and Beverage Market in the U.S., Packaged Facts qualifies a food as being a kids’ food when it has a taste kids love; nutrition kids need; or entertainment kids crave. Ideally the product possesses all three of these characteristics. This is accomplished through formulation, packaging, and marketing. http://www.bharatbook.com/detail.asp?id=192420&rt=Kids-Food-and-Beverage-Market-in-the-US.html There are a number of reasons why food marketers are developing products specifically for the 2- to 12-year-old age group. For starters, this demographic represents about one-seventh of the population. It is also the most influential demographic for marketers. Life-long dietary habits are established during this 10-year age span, and brand loyalty begins. These factors and more are influencing the $10 billion market for children’s food and beverages. Scope of Report This report focuses on retail-packaged food and beverage products, or simply foods, targeted to children in the 2- to 12-year-old age group. Packaged Facts divides the kids market into three segments: * 2- to 5-year-olds, or preschoolers; * 6- to 9-year-olds, or younger kids; and * 10- to 12-year-olds, or tweens. For more information kindly visit : http://www.bharatbook.com/detail.asp?id=192420&rt=Kids-Food-and-Beverage-Market-in-the-US.html Related reports The 2011-2016 Outlook for Kids’ Food and Beverages in Greater China -30- Or Contact us at : Bharat Book Bureau Tel: +91 22 27578668 Fax: +91 22 27579131 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: http://twitter.com/#!/BharatBook
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