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Bharatbook.com has added the special report , which sources information of this Key Note Market Assessment examines the UK lifestyle magazine market, which includes women’s, men’s and specialist magazines. The lifestyle magazines market has been declining since 2005, with a number of factors affecting the market. The volatile economic climate of the past few years has had an effect on the industry, while an overall fall in consumer interest — and increasing Internet usage — has further decreased the value. In 2010, Key Note estimated that the total market for women’s and men’s lifestyle magazines was valued at £634m. The women’s lifestyle magazine market is divided into weekly and monthly publications. Weekly titles account for a much larger proportion of the total market than monthly magazines in terms of value, although monthly titles have slightly increased their market share since 2006. Currently, the weekly magazines sector is declining at a much quicker pace in terms of value and circulation than monthly titles, which is having a greater impact on the whole lifestyle magazine market. Men’s lifestyle magazines are also declining in terms of value and circulation, despite a slight revival in 2004 following the launch of the weekly magazines Zoo and Nuts. Men’s general lifestyle weekly titles contribute to the market the most, followed by monthly releases. Other sectors in the men’s lifestyle magazines market include health and fitness titles, technology publications and style magazines. The specialist magazine sector is comparatively large due to the high number of titles available that cater to different hobbies and interests. Home interest, music, film and computer and gaming titles are also analysed. Within the industry there is a small selection of major publishers, with the majority producing magazines across all of the sectors. There have been changes over recent years among these publishers, including the sale of Emap’s consumer business to the German publisher H Bauer in January 2008. Similarly, at the end of 2010, BBC Magazines was put up for sale by BBC Worldwide. There are reported to be a number of companies interested in acquiring the company, although no official statement of intent has yet been released. Key Note consumer research exclusively commissioned for this report showed that over a third of respondents regularly buy a magazine every week or month, while just under a quarter of adults browse through titles, buying specifically what appeals to them. Respondents’ attitudes to brand extensions and magazines websites were also analysed. Key Note forecasts that the lifestyle magazine market will continue to decline in value until 2014, when a slight revival may be witnessed; by 2015, it is estimated that the total market will be worth £649m. Table of Contents : Foreword Executive Summary Introduction Definition Strategy Overview MARKET DYNAMICS AND SEGMENTATION DISTRIBUTION COMPETITIVE STRUCTURE ADVERTISING THE CONSUMER MARKET FORECASTS Women's Lifestyle Magazines BACKGROUND MARKET SIZE MARKET SEGMENTATION Weekly Magazines Monthly Magazines CIRCULATION TRENDS Weekly Magazines Monthly Magazines CONSUMER TRENDS RECENT DEVLOPMENTS Launches and Closures Relaunches Other Recent Developments MARKETING AND ADVERTISING Men's Lifestyle Magazines BACKGROUND MARKET SIZE MARKET SEGMENTATION CIRCULATION TRENDS CONSUMER TRENDS RECENT DEVELOPMENTS Launches and Closures Relaunches Other Recent Developments MARKETING AND ADVERTISING Specialist and Leisure Magazines BACKGROUND MARKET SIZE CIRCULATION TRENDS Home-Interest Titles Music and Film Titles Computer and Gaming Titles CONSUMER TRENDS RECENT DEVLOPMENTS Home-Interest Titles Music and Film Titles Computer and Gaming Titles Motoring Titles Other Titles MARKETING AND ADVERTISING An International Perspective OVERVIEW Women's Lifestyle Magazines Men's Lifestyle Magazine Specialist Leisure Magazines PEST Analysis POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL Consumer Dynamics OVERVIEW Magazine Purchasing and Reading Brand Extensions and Product Endorsements Specialist Magazines Magazines Online The Competition MAGAZINE PURCHASING HABITS I Usually Buy The Same Magazine Or Magazines Every Week Or Month (S1)/When I Buy Magazines I Always Browse First, And Buy What Looks Interesting To Me That Month (S2) I Don't Buy Magazines But I Enjoy Looking At Them (S3) MAGAZINE-READING HABITS I Am Not Interested In Magazines (S4)/I Am Too Busy To Read Magazines (S5) I Read Magazines More Now Than I Did Years Ago (S6)/I Read Magazines Less Now Than I Did Years Ago (S7) BRAND EXTENSIONS AND PRODUCT ENDORSEMENTS If A Magazine I Normally Read Were To Produce A Range Of Products I Normally Buy (e.g. Clothes, Sporting Goods, Household Items), I Would Be Very Interested In Buying Them (S8)/I'm More Likely To Buy A Product If A Magazine Recommends It Than If I Have Ju SPECIALIST MAGAZINES I Regularly Read Magazines To Keep Me Up-To-Date On A Hobby Or Leisure Activity (S10)/I Find The Advertisements In Magazines Connected With My Hobby Or Interest Very Useful (S11) MAGAZINE WEBSITES I Often Visit The Websites Of Magazines I Normally Read (S12)/I Often Visit The Websites Of Magazines I Don't Normally Read (S13) THE COMPETITION Newspapers Carry So Many 'Lifestyle' And Other Magazine Sections That There Is Less Need To Read Or Buy Magazines (S14) Television Programmes Deal With The Same Subjects As Magazines So There Is Less Need To Read Or Buy Magazines (S15) The Internet Is Such A Readily Available Source Of Information That There Is Less Need To Read Or Buy Magazines (S16) Company Profiles BAUER CONSUMER MEDIA LTD Corporate Strategy Profitability Recent and Future Developments CONDÉ NAST PUBLICATIONS LTD Corporate Strategy Profitability Recent and Future Developments DC THOMSON and COMPANY LTD Corporate Strategy Profitability Recent and Future Developments DENNIS PUBLISHING LTD Corporate Strategy Profitability Recent and Future Developments FUTURE PLC Corporate Strategy Profitability Recent and Future Developments H BAUER PUBLISHING LTD Corporate Strategy Profitability Recent and Future Developments HACHETTE FILIPACCHI (UK) LTD Corporate Strategy Profitability Recent and Future Developments HAYMARKET MEDIA GROUP LTD Corporate Strategy Profitability Recent and Future Developments IPC MEDIA LTD Corporate Strategy Profitability Recent and Future Developments THE NATIONAL MAGAZINE COMPANY LTD Corporate Strategy Profitability Recent and Future Developments NORTHERN and SHELL MAGAZINES LTD Corporate Strategy Profitability Recent and Future Developments The Future THE CONSUMER TECHNOLOGICAL ADVANCEMENTS BRAND ENDORSEMENTS FORECASTS TO Further Sources Associations General Sources Government Publications Other Sources Key Note Sources Key Note Ltd Key Note Research The Key Note Range of Reports For more information kindly visit : http://www.bharatbook.com/detail.asp?id=200348&rt=Lifestyle-Magazines-2011-Market-Assessment.html Related Reports Equity Lifestyle Properties Inc - Company Capsule http://www.bharatbook.com/detail.asp?id=198163&rt=Equity-Lifestyle-Properties-Inc-Company-Capsule.html World Consumer Lifestyles Databook 2011 http://www.bharatbook.com/detail.asp?id=183823&rt=World-Consumer-Lifestyles-Databook-2011.html -30- Or Contact us at : Bharat Book Bureau Tel: +91 22 27578668 Fax: +91 22 27579131 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: http://twitter.com/#!/BharatBook Please visit our blog at http://bharatresearch.wordpress.com
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