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The world of marketing has forever been changed thanks to the internet. Traditional marketing tactics are still used by advertisers, but a new breed of marketers is taking the internet by storm. No longer are billboards and television ads the only way to reach people. Today, marketers can specifically target audiences with the use of online capabilities. One of the most effective marketing tools out there is online social media. Social media websites, such as Twitter, Facebook, and MySpace make direct marketing much easier for businesses. With these websites, businesses can create free profiles that allow them to interact with real people directly. These people can offer straight feedback on products and services, while at the same time sharing the business’s information with their friends. Blogs have also become a hot topic in the world of legal online marketing . When blogs first started out, people used them to write about personal topics. Today, businesses can use blogs to reach customers on a personal and light-hearted level. Blogs allow interested customers to interact with businesses through comments and questions. These blogs should be attached to the business’s main website so that customers can easily access it when browsing. Additionally, blogs should be updated 2 to 3 times per week for optimum results. Video websites, such as YouTube, also offer excellent marketing tools to small businesses. If a business cannot afford to have their video ad on television, they can direct customers to their website where they have YouTube videos regarding their products and services.
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