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Mumbai, June 11, 2007: A market shift has been reported from soft drinks to wellness drinks in US and Europe as the consumers are becoming increasingly aware of the link between diet and lifestyle. Based on this shift, Mumbai based Bharat Book Bureau a leading market research firm, has added a new report titled “Global market review of functional health soft drinks – forecasts to 2012 ”"http://www.bharatbook.com/detail.asp?id=40551" which provides in depth analysis of the global health and wellness drinks market and its forecast upto 2012. According to the report, flavoured milk with soy and rice drinks and bottled water were emerging as new trends of the wellness drink markets against the carbonates. Bottled water is also a driving force in the market, especially in single-serve packing. This is despite the fact that the market share is considerably less when compared with the carbonates market. With consumer focus on obesity and health, the influence of low calorie carbonates is critical to the development of the category. Consumer awareness of nutrition has given way to a new range of products appearing in the market which include smoothies, functional waters, functional juices and juice drinks. There is no doubt that rate of reformulations, line extensions and innovation has surpassed normal expectations and currently depicts a very positive incremental growth since 2000. This report addresses the FSD market from the perspective of health and wellness products, and provides forecasts to 2012. Here, analysis of growth strategies of multinationals and small players to optimize future demand in key markets such as Europe, North America and Asia has been presented. The area of new product development has also been studied. A detailed study of major drivers and premium mega trends has been undertaken to understand the future direction of the health and wellness FSD market thus depicting their current role in the global health market. Brand case studies, strategies and analysis in the report give a thorough and a detailed picture of the FSD Industry. Kraft, Nestlé, Coca-Cola, PepsiCo and Cadbury Schweppes are the main players in this competitive sector who are very strongly focused on breaking all the possible barriers in order to quench the consumer’s thirst keeping in mind the 3 main factors viz. health, convenience and great taste . About Bharat Book Bureau: Bharat Book Bureau, leading information aggregator, facilitates and supports the business information needs by providing relevant information materials generated and published by global agencies on all the major related industries including like Bottled Water, Cereals, Coffee & Tea, Drinks, Diet & Nutrition etc . You may kindly visit the url http://www.bharatbook.com/general/Food&Beverages.asp to find more publications this topic.
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