|
Marketing experts believe that Abraham Maslow's 1940's work on his needs hierarchy was based solely on American and European standards and concepts, so many argue that this narrow focus negates Maslow's hierarchy of needs and all related ideas since they cannot be applied universally as required by modern science. Even though there is disagreement with his opinion in some matters, Maslow's work is considered as a very important part of the marketing curriculum in the world. Maslow's pyramid of hierarchy of needs depicts our needs in the order of our requirements. - The foundation for this hierarchy is our basic, physical needs. Breathing, sleeping, and eating are among these needs. You cannot reach the next step in the hierarchy without first meeting these needs. - Maslow's ladder or "hierarchy of needs" states that every human being must be able to experience security. Human beings must feel basically safe. Every human being needs security of their person, self, their finances, and good health. - After attaining security, the following rung is not well-defined. But this includes love, friends, family, and acceptance as well as being aware that you can have certain things at particular situations. When you are able to meet all of these needs, then more will show up. You will not be able to even begin on the self realization stage, however, if you do not have the first three steps complete. - In the last section of the triangle, we train our focus into our souls. This is the section that will provide us with self-confidence and use for our surrounding environment. There are a lot of topics covered in this section like power struggles, freedom struggles, gaining of a skill or pastime, and how to master it. We can reach the state of self realization when we achieve the final stage, the moment in which we are able to embrace the tip of the hierarchy. It is in this final stage that we are capable of building and developing our values, our capabilities of constructing something beautiful, and the desire to gain understanding. However, Maslow states that it is impossible to reach the tip of the hierarchy or pyramid. In the field of marketing, Maslow's theory is still quite useful. It is considered an integral part of the syllabus of marketing. When it was published it was a groundbreaking concept. Perhaps there are many different messages that we can gain from the study alone, even if we don't consider the scientific data. Maybe the message is that someone can find solutions and make important choices without having to base anything on the views of people around them if they have gotten past the first two rungs of the ladder. In return, this person can reinvest in the community and those around them, helping others and making the world a better place. Steve Wilheir is a project management consultant. Learn more about hierarchy of needs and Abraham Maslow.
Related Articles -
Maslow's needs hierarchy, Abraham Maslow, hierarchy of needs, marketing, psychology,
| 
