What makes recruitment advertising vital to an organisation is that it not only informs the candidates what it is looking for in them but also portrays the image of the organisation. Recruitment advertisements also help in the case of multiple vacancies, enlisting the specific requirements for each vacancy. Recruitment advertising in newspapers is all about placements in more ways than one. The first is finding the right people to be placed to fill job vacancies in all sorts of organisations. This is because the organisation’s own staff may not have the right education, experience, temperament and capabilities to handle the jobs for which the recruitment ad has to be made to attract people who are not already employed by the organisation. With appropriate visuals and text, each recruitment advertisement is designed and placed in the appropriate newspapers so as to attract the right kind of candidates for the job vacancy. Such recruitment advertisements also help in case of multiple vacancies, enlisting the specific requirements for each vacancy. Such advertisements are quite easily visible in the classified section of the newspapers. The second kind of placement to be done when advertising in newspapers for recruitment is finding the newspaper which is most relevant to the post. If the position is in Delhi, for instance, even if the advertiser is headquartered in Mumbai, then a newspaper in Delhi must be used. Here, too, if, for example, the job is for a governmental clerical post, Hindustan Hindi would be preferable to Hindustan Times since the applicant is most likely to be Hindi speaking and would therefore read a Hindi newspaper. For higher and more sophisticated positions, an English-medium publication would be ideal for the appointment advertisement. Among these, also, one can choose from the special weekly supplements offered by national dailies like The Times of India (Ascent), the Hindustan Times (Shine Jobs) and The Hindu (Opportunities). For more cost-effective options, national dailies can be avoided by using regional and even local newspapers. Here is where placement of the appointment ad matters. Suppose the position is for a security officer in an east Delhi establishment, the recruitment ad will aim for people from, no just east Delhi but nearby localities in Ghaziabad and Noida. Such recruitment advertisements could range in size from big full-page, half-page, quarter-page and similar displays ads – giving all vital information about the organisation as well as each of the posts – to smaller, classified and classified-display ads depending on the need and budget.
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