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One of the most logical ways to market online is with article marketing. You can reach a very niche related audience as well as build trust and authoritativeness. We have all heard of this type of marketing, or we should have, but have you ever known the difference between submitting articles to content sites or submitting articles to article directories. These two methods of article marketing are completely different, but which one is better? Article Directory Submissions An article directory is a site that contains multiple categories and multiple niches to submit your articles to. These are great for getting heard by a broad audinece very willing to learn what you have to say. When someone is searching an article directory they are looking for a specific category and a specific article that can answer their question. Commonly when writing for an article directory you are going to want to write content that is unique to the visitor’s needs, you want to solve or answer the question they have within your article and give them a reason to click on your link in your author bio. Advantages - Easy submission forms - Easy access to your stats and what articles have been submitted. - A good reach to a targeted audience ready to learn what you have to say. - Minimal requirement to get your articles approved and live. Disadvantages - Audience can be to broad resulting in no traffic to your site. - Depending on the directory it can be a while before you get approved. - Not easily able to contact an article directory personally. - Can be hard to build a good relationship with an article directory, due to the amount of articles being submitted. Content Site Submissions Content sites are a great place to look into submitting your articles. These are much more niche related and the audience is already interested in what you have to say because they are already on a site that is related to your niche. These sites have a great potential to send targeted traffic right to your site in a short period of time. As with directories content sites do not have tons of articles being submitted every day, so the chance that your article will be read is much greater. The biggest advantage to this is the CTR (Click Thru Rate) on your link in your author bio to your site is much higher than article directories. Advantages - Greater response from the audience of the site you are submitting to. - Very targeted and niche related. - The potential traffic to your site is much greater. - Users are eager to read the information you are providing. - Able to create a relationship with the site owner for future JV opportunities. Disadvantages - Article quality has to be outstanding. - Article must be greater than 1000 words to be accepted (My Experience). - You might have to pick up a phone and talk to someone personally. Conclusion So as you can see there are many advantages and disadvantages to both article directory and content site submissions. As you might have thought content site submissions are the way to go in my opinion. You really should do your research and get a good handle on your niche before submitting your content to content sites. When you first start out in a niche, unless you are already an expert, I would start with article directories to see what kind of response you get, then move to content sites. This was my process, but it is up to you in the end. If you know your niche already fill free to jump right into content site submissions. I really do think that content site submissions are the way to go if you want quality targeted traffic coming to your site. Don't just take my word for it, go and apply these methods yourself and see the results. Have fun with this and get writing. Content is your best friend when it comes to internet marketing so get out there and take action. Learn Simple Internet Marketing Methods. Join me on your journey to internet marketing success, and get back to the basics.
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