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| Articles by Richard Phillips |
51. Self-Publishing - A Process To Secure Intellectual Capital Authority
June 26, 2013
"It" had represented thirteen months of revision, redesign, and recalculation. "It" is the second edition of The Culinary Reference Guide, a resource for professional chefs and culinary students to quickly access the need-to-know information of the culinary arts. Finally the day came for the long aw...
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52. Why Killer Copy Is Essential To Your Online Business
June 25, 2013
Whether you're selling your own product or promoting someone else's...in online marketing the most important part of the sales process is your copy. The words on your website (or dialogue in your video) is the medium of communication between you and your prospect...so you may as well make it as per...
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53. What Is A Copywriter - Get Answers
June 06, 2013
You see examples of copywriting every day. Copywriters write content for websites, books, magazines, and billboards. They write ads used on the radio as well as commercials for television. A copywriter was probably behind the last brochure you picked up and may even have played a big role in the dev...
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54. Copywriting Tips - How To Present The Price
June 05, 2013
Just tell me how much the darn thing costs already. That's the attitude of a lot of people. They just want to know how much the item costs as that's solely how they're going to make their decision as to whether or not to buy. Like it or not, some people are like that. But either way, whether it's th...
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55. Copywriter - New Ideas
June 03, 2013
The way people perceive adverts and sales pages change and this can be a problem for the copywriter. New prospects may accept your copy and become convinced your product is the one for them. However, readers who have been around longer will read it and say to themselves, I have seen this all before....
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56. Classified Advertising - How To Write Headlines That Make The Sale
May 28, 2013
Your headline will make or break your advertising. The headline is the first thing that your potential customers see. The headline helps them determine whether or not to read your ad. If you want your ad read, and you want potential customers to take action, then focus about 80 percent of your effo...
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57. How To Find Out If You Need A Direct Mail Fundraising Freelance Copywriter
May 27, 2013
I'm going to use this article to show you how you can judge if you need a copywriter or not for fundraising. Please follow these steps exactly to maximize the return for your company. I'll try to share my best secrets with you here, so read on and make your own decision. You have to keep something ...
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58. Why You Must Know Your Prospect Before You Write A Word Of Copy
May 26, 2013
If you don't know your prospect, your copy may not be selling as well as it should. You might write benefits that the prospect doesn't care about. He might be busy, but you may end up writing long-winded copy. You may end up solving problems that the prospect doesn't have. When you know your prospe...
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59. Proposal Writing - How To Win The Assignment
May 24, 2013
What a proposal is and what a proposal does There are two fundamental considerations for every proposal: what goes into it and how it's presented. Every project proposal contains at least some of these elements, though not necessarily in this order: cover letter, title page, table of contents, cr...
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60. SEO Copywriting Course - What To Look For Before Enrolling
May 24, 2013
SEO copywriting is lucrative freelance writing niche. And, perhaps more importantly these days, it's one that is recession proof. Because of this, many are interested in learning how to become an SEO writer. If you're considering taking an SEO copywriting course - and there aren't that many of the...
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Author: Richard Phillips
