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| Articles by Kristie Lorette McCauley |
181. Anatomy of an Effective Email Blast
September 24, 2009
Whether you call it an email, email blast or email promotion, essentially it is an electronic version of an advertisement. These are emails that are sent to your subscribers or people that have opted-in to receive information from your company or business. It’s also worth mentioning that email promo...
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182. How and Why to Use E-news to Boost Your Business
September 24, 2009
For me, it’s my issue of People Magazine that shows up in the mail once a week. It’s my true vice and I sit down every week and read each issue from cover to cover. Think about how you feel when the latest issue of your favorite magazine subscription arrives in the mail. It may even be a newsletter ...
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183. 3 Email Marketing Techniques to Put to Work for Your Business
September 18, 2009
Email marketing has emerged as one of the most effective—cost and time wise—forms of business marketing. Not only is email marketing a low- or no-cost way to convert your prospects into customers, but it also provides instant gratification. Long gone are the days where you have to prepare a direct m...
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184. What My Date with Drew (Barrymore) Drove Home about Marketing
September 17, 2009
This morning, as I was walking on the treadmill, I was watching a documentary on Showtime called My Date with Drew (as in Drew Barrymore). A big fan of Drew Barrymore planned, through various efforts, to land a date with Drew Barrymore. Oh yeah, and he put a deadline on his efforts so he only had 30...
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185. The Power of a Free Offer
September 16, 2009
When clients hear they have to offer potential clients something for free, they get this stunned look in their eyes. After all, aren’t they in business to make money, not give away stuff for free? While this is true in many respects, the free offer can be a very valuable marketing strategy when you ...
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186. We Have Leads, But Now What Do We Do with Them?
September 11, 2009
Some businesses do a great job of collecting information from visitors to their website, but then the leads simply sit in the database and nothing ever happens with them. If all you do is capture leads, then nothing is going to happen. Gathering leads is a continuous process, but there is another si...
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187. 3 Lead Capturing Ideas for Your Website
September 10, 2009
It’s a well-known fact that people love to get stuff for free. As a website owner you can capitalize on this phenomenon in order to capture leads for your business by giving away something for free on your website in exchange for the visitors name and email address. And before you start to hem and h...
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188. Finding the Look and Feel That's Right for Your Business
September 10, 2009
Branding your business encompasses several different factors including the spirit, personality, slogan, values, look, feel and benefits that your company and its products and services portray. You want to connect what your potential customers see with how you want them to feel when they look at your...
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189. Creating Marketing Objectives for Your Business
September 06, 2009
Marketing objectives are the goals you want to accomplish when putting together the business marketing plan for a business. In reality, every business has three main marketing objectives, which are to build awareness, attract leads for your business and then turn these leads into paying customers. ...
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190. 5 Ways a Marketing Plan Can Boost Your Business
September 03, 2009
Small, medium and large size businesses have many differences but they all have one thing in common. The successful ones have written marketing plans to use and refer to. While there are other contributing factors play into what makes a business successful, a business with clear business and marketi...
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Author: Kristie Lorette McCauley
