|
|
|
Articles by Kristie Lorette McCauley |
1. Anatomy of a Real Estate E-newsletter
June 24, 2013
One of the most powerful tools that a real estate professional can use to communicate with existing clients and prospects is an e-newsletter. In addition to being a great communication tool, e-newsletters are inexpensive to produce and have built-in tracking features to learn more about your prospec...
|
|
|
2. Exclusivity in Real Estate Marketing
June 19, 2013
People love to think that they are getting something that nobody else has. You can even refer it to as the exclusivity factor. An unexplainable emotion conjures up in the heads of people when they think they are one of the only ones to own a product, buy a particular home or use a particular service...
|
|
|
3. 3 Items Every Real Estate Blog Post Should Have
June 17, 2013
Blogs play an integral role in promoting your real estate business online. While it’s fast and easy to get a blog up and running on your website, the key to building credibility and trust with potential clients is writing blog posts that keep visitors to your site coming back for more. When each of ...
|
|
|
4. Writing the Real Estate Call to Action
June 12, 2013
The universal element in any real estate marketing piece is the call to action. A call to action is so important that it typically makes an appearance several times throughout a piece. If nothing else, the most important call to action is usually the last piece of copy at the end of the real estate ...
|
|
|
5. Real Estate Marketing Copy Formatting
June 01, 2013
In preparing real estate marketing copy, one of the specific details to keep in mind is the type of marketing piece you are writing. Simplify the process by following seven easy steps to ensure you get the message to the reader in an effective way. The Real Estate Action Marketing 7-Step Copy System...
|
|
|
6. Real Estate Marketing Content is Not a One-Size-Fits-All Option
May 30, 2013
If someone asks you to name a few ways to market your real estate business, several things probably pop out of your mouth. You know having a business website is a must and that the copy and content on your website must convince your visitors to want to work with you. When it comes to options for mar...
|
|
|
7. 3 Ways to Identify Your Ideal Real Estate Clients
March 23, 2013
If you are a real estate agents that thinks your expertise and service is so great that anyone and everyone can use it, you’re not quite right. While it is likely true that you are an expert in your field, it is not possible to effectively market your services to everyone. When you narrow down your ...
|
|
|
8. Focus Marketing Messages by Segmenting Real Estate Clients
March 20, 2013
All of the real estate clients you attract share some common traits and characteristics. Upon closer inspection, you can also find that you can break the commonalities down even further into sub-categories they share. Assuming you work primarily with single women, for example, you can see two subset...
|
|
|
9. The #1 Secret to Real Estate Marketing
March 18, 2013
Real estate marketing is similar to a hurdle you have to get over so you can take your business to the next level. When you uncover the number one secret to real estate marketing, it is a hurdle that becomes much easier to tackle. The number one secret is that you have to identify who your ideal cli...
|
|
|
10. #1 Way to Gain Top Search Engine Rankings: Links
July 30, 2012
Learning how to use exact keywords as links in your content is one of the top key elements to gaining top search engine ranking. If you have a website or blog, you are already aware that links pointing to your site are very important in bringing the right traffic to your site from external sources. ...
|
|
|
|
|
|
>
|
|
|
|
|
Author Login |
|
|
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
STEVE BURGESS
Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|