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| Articles by ICP Today |
1. Internet Marketing Guidebook For Golf Marketing Part 1 of 5
January 04, 2012
The first step toward ensuring that your club marketing efforts are really working to increase memberships and revenue for your golf course or private club is to evaluate the effectiveness of your web site. After all, this is the first thing many potential members will see when they meet you for the...
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2. Golf Course or Private Club Marketing Using Facebook
January 04, 2012
If you’re not yet using Facebook to increase course revenue or membership, then you’re missing out on an enormous opportunity for growth. Here are some tips for making the most out of this social media outlet and using it to enhance your club marketing efforts:
• Build a page to build your c...
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3. 21 Ways to Use Your Call Tracking to Increase Your Golf Advertising ROI
December 07, 2011
Give your golf club marketing strategy an upgrade with these 21 ways to increase your ROI using call tracking:
1. Assign a number to your ad in the yellow pages so that you can track how effective this particular golf advertising method is working and whether you should expand or downsize it...
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4. Golf Course Marketing = The Perfect Golfer or Member Life Cycle
December 07, 2011
In order to increase the effectiveness of your golf course marketing strategy, you need to adopt a method of attracting leads and converting them into real memberships and revenue for your golf course or private club. There are seven steps to developing the perfect golfer or member life cycle that c...
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5. 6 Tips on Capturing Great Golf Course Marketing Testimonials
November 04, 2011
It’s common knowledge that video is a powerful way to transform a failing golf advertising campaign into one that produces increased number of rounds played/revenue for daily fee courses and or membership for private clubs. One of the most effective ways to use video as part of your golf course mar...
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6. 10 Magnets to Capture Leads for Your Club Marketing
November 04, 2011
1. Offer a free sample of a product or service. Everyone loves getting something for free. One way you can attract traffic to your website and get permission to keep sending them your newsletter or other golf marketing materials is to offer them something for free in exchange for their contact infor...
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7. 10 Secrets to Golf Club Marketing Success with Video Testimonials
November 02, 2011
1. Video “Shows” Instead of “Tells.”: Despite your best-written golf advertising sales campaigns, you simply can’t replace the value of video to show your customers exactly what your golf course or private club has to offer them. No matter how flowery, beautiful, or descriptive your golf club market...
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8. Golf Advertising is Going Local!
November 02, 2011
It’s true—golf advertising and club marketing is going local, but perhaps not in the way you imagine. You may be thinking that your golf advertising and club marketing strategies have always been local, or maybe you’ve taken your club marketing campaign online, but aren’t getting the local hits you’...
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9. Club Marketing: Organic or Local SEO?
October 05, 2011
As more and more golf course and private club owners are entering the virtual world of club marketing, they’re realizing the capabilities of search engine optimization (SEO) to drive traffic to their web sites. Many of these savvy course and club owners are now facing a new dilemma in terms of just ...
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10. 32 Ways to Use Facebook for Your Golf Course Marketing
October 05, 2011
In today’s high-tech, instant access world, a Facebook page is a must for any effective golf advertising campaign. Simply putting up just any kind of page is not going to cut it though; in order to make this aspect of your golf course marketing strategy instrumental in attracting new members and inc...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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STEVE BURGESS
Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
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Author: ICP Today
