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| Articles by Daiv Russell |
31. Maslow's Hierarchy and Marketing
January 25, 2008
Abraham Maslow was a psychologist who came up with a theory dealing with the hierarchy of human needs. No, marketing is not essential to human survival, and chances are your product or service is not either. However, whatever you are offering, it will fall into one of the categories Maslow has liste...
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32. Motivating Employees through Needs Fulfillment
January 25, 2008
Abraham Maslow devised a Hierarchy of Needs through which he tried to communicate the human's basic concerns and desires. He focused on some of the most intellectual people of his day to base his research. The Maslow Hierarchy of Needs incorporates five different levels: Physiological, Safety, Lov...
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33. Maslow's Hierarchy and Staffing
January 25, 2008
Though the Maslow Needs Hierarchy is apparent in several areas of life, in none of these is it more prevalent than in the business world. With the many and varied stages of life that different people are in, there is a much greater concern about the possibility of conflict in business. While the man...
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34. Educating the Self-Actualized - Problem or Promise
January 25, 2008
The Theory of Hierarchical Needs as developed by Abraham Maslow was first published in a journal article in 1943. Since that time, the concept has been expanded, revised, and utilized to describe and develop theories about the best ways to motivate individuals regarding a wide variety of subjects, i...
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35. Marketing Advice: Being a Clever Canine in a Dog-Eat-Dog World
January 25, 2008
Directing a small business can be wearisome sometimes. Over and above the day by day strain of every venture, there are the difficulties of shifting technology, client retention, in addition to a apparently unlimited torrent of competitors clearly waiting to pilfer dedicated customers away. In th...
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36. Team Building Off Sites
January 22, 2008
Janet works for a large insurance company as a group manager. She was having a conversation with Larry, the human resources consultant for the company. "We don't work together as a team!", she complained. "Nobody cares about anybody else's problems much less try to help each other or share informati...
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37. Maslow's Hierarchy and Education
January 21, 2008
Maslow's Hierarchy of Needs can be a valuable aid when dealing with the educational process. Achieving each of the levels of needs: physiological, safety, social, esteem, and self-actualization at differing times makes it difficult to cater teaching to a mass of students, each with their own place a...
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38. Web Marketing - How to get your New Web Site in Google
January 21, 2008
Do you own one of the thousands of businesses that just designed a site that has no traffic? Perhaps one of the biggest misunderstandings about web marketing is that simply setting up a website will bring you visitors who become paying clients - alas, that just doesn't appear to happen. Too many b...
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39. Transactional Leadership - Are Your People Motivated?
January 17, 2008
Reward and punishment are the fundamental motivators of human behavior. These concepts are exemplified clearly in Maslow's Hierarchy of Needs. Human social organizations function most effectively when a clear leadership hierarchy is defined. One aspect of employment that individuals must accept and ...
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40. Small Business Marketing that People Will Actually Respond To
December 19, 2007
Running a small business can be frustrating at times. In addition to the everyday demands of any business, there are the problems of changing technology, customer retention, and a seemingly never-ending stream of competitors just waiting to steal loyal customers away. In the cut-throat business wo...
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Author: Daiv Russell
