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| Articles by Stacy Karacostas |
41. Are You Making This Costly Marketing Mistake?
August 29, 2008
It happened again…
The other day, I was getting ready to try this little Thai restaurant in my neighborhood. I’d picked up a copy of their to-go menu a few weeks ago, and finally decided to give them a shot.
I fished their menu out of my junk drawer, picked out some tasty-sounding d...
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42. Why Sizzling Hot Prospects Suddenly Go Stone Cold...And What to Do About it!
August 13, 2008
It happens all the time…
You get a call or email from a prospect. They sound interested, and interesting. You chat. It goes swimmingly…Perhaps so much so that you’re already mentally shifting your calendar to fit them in.
Then, suddenly, they start giving you the cold shoulder. Or c...
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43. Are Your Marketing Materials Selling the Wrong Things?
July 02, 2008
A while back I was working with one of my consulting clients, and realized I was once again staring at what I’ve found to be an all too common marketing problem.
This problem is especially rampant in service industries. But I’ve seen it with products too.
What’s so interesting is th...
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44. 3 Simple Steps to a Powerfully Effective Case Study
July 02, 2008
When it comes to buying anything—whether it is a product or a service—the first things we all want to know are “What can it do for me, and how effective is it?” Then we want proof, right?
So how do you offer up the kind of proof that turns tire-kickers into paying customers?
W...
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45. How to Get Your Marketing Materials Read
June 13, 2008
Do you enjoy reading textbooks?
How about software manuals, annual reports or thesis statements?
When you sit down in your favorite chair after a long day, do you pull out one of your old term papers for a little light reading?
My guess is, probably not—unless you’re suffer...
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46. How to Get All the Clients You Can Handle Banging Down Your Door
June 13, 2008
Do you struggle to get new clients?
Are you uncomfortable selling yourself or your services?
Do you hate the very idea of sales or selling?
If so, you are not alone. Let’s face it…We’ve all had the experience—or at least heard horror-stories—of being “sold” something we reall...
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47. 10 Things You Should Know Before Hiring Freelance Copy Writer
December 12, 2007
Whether it’s a catalog, sales letter, brochure or website content, words are the main way you communicate the value of your products and services to potential clients. And, when written right, your marketing materials can do the sales job for you even when you are not around.
Of course, fe...
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48. 8 Simple Ways to Start Writing
December 12, 2007
Let’s face it…One of the hardest parts of writing is getting started.
It’s all too easy to end up just sitting there, staring at a blank page or screen as a clock tics away in the background (because of course, the worst writer’s block always hits when you have a tight deadline).
O...
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49. Seven Tips to Amp Up the Power of Your Marketing Copy
October 10, 2007
Have you ever had this experience? You decide to place some ads, send out a sales letter or put up a new Web site, so you spend hours agonizing over what it should it say. Then you spend even more time designing the layout, or you fork over the cash to have a graphic designer do it for you. Finall...
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50. What Are the Best Marketing Tactics for Growing Your Small Business?
October 10, 2007
Lately, it seems most entrepreneurs are looking for a marketing “silver bullet” that’s going to take their sales—and their business—through the roof. And plenty of folks are willing to sell you one. Unfortunately, there’s a fatal flaw with always thinking about your marketing in terms of tactic...
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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Author: Stacy Karacostas
