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| Articles by Stacy Karacostas |
31. How to Create an Offer Your Prospects and Customers Can't Refuse
March 20, 2009
Do you know what the two most important parts of any marketing or advertising piece are? The first one is easy—the headline. But the second one is tougher. Because unless you’ve studied copywriting, you’d be hard-pressed to guess. Yet it can make or break your entire promotion… The...
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32. A Dead Simple Way to Get More Free Advertising for Your Business and Website
March 02, 2009
What would you say if I told you that there was a free and easy way to get your Website address—and even your business name—in front of hundreds of people?
If you are like most folks you would either say, “Great, sign me up!”, or “Okay, what’s the catch?”
Not to worry. There is no ...
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33. Top 7 Things You Have to Know to Market and Grow Your Small Business Effectively
February 16, 2009
Is word of mouth and referrals enough to grow your business, especially with the economy headed south? My experience working with hundreds of small business owners has shown that while you might get by for awhile solely on referrals and word of mouth, typically that’s not going to be enough over the...
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34. 10 Ways to Beat the Deadly Procrastination Demon
February 16, 2009
I have something I have to admit...
I used to be a dyed-in-the-wool procrastinator. In fact, according to my Dad, procrastination was the first long word I ever learned, followed quickly by procrastinating and procrastinator.
I think I was 6.
And whether it was cleaning my ...
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35. Ten Steps to Go from Idea to E-book for Sale
February 12, 2009
Have you ever thought about writing and publishing a book, but didn’t know where to start? Or maybe you were afraid of ending up with hundreds of copies gathering dust in your garage? Perhaps you’ve even started writing, but you don’t yet have a plan for getting the book printed and sold. If an...
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36. Effective Small Business Marketing is About Building Relationships...Not Just Making Sales
February 06, 2009
Lots of entrepreneurs struggle when it comes to making sales. Though there are many possible reasons for this, I’ve found one mistake in particular that small business owners make time and again. This is something that kills sales—especially sales of higher priced items—like nothing else. Luckily it...
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37. Take Your Elevator Speech to the Next Level in 5 Simple Steps
November 30, 2008
So, how’s your elevator speech working?
Does it grab the attention of your ideal client and make them practically beg to know more?
If not, it certainly should….
But how do you know for sure if it’s working? And what do you do if your elevator speech isn’t as spellbinding a...
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38. Increase Sales and Marketing Response with an Irresistible Call to Action
November 06, 2008
Why do you do any marketing or advertising?
It’s probably not just to put pretty pictures into the world... Or kill trees...
You want to get clients or customers, right?
Sure, a big goal is getting the attention of your ideal client and letting them know what you have to off...
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39. Simple Solutions for Making Sales When You Hate Selling
September 25, 2008
Do you hate selling?
Maybe you’re even one of the many people who hates sales, salespeople and everything that goes along with it. Honestly, these days I don’t blame you.
From telemarketers to used car salesmen, we’re bombarded with people trying to force us to buy things we don’t r...
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40. Tailoring Your Marketing to Different Audiences
August 29, 2008
Do you remember writing your resume and cover letters?
Maybe you’ve had to do this recently. Hopefully, if you own your own business, it’s been awhile. Either way, there’s a terrific marketing lesson to be learned. Just take your mind back to your resume-writing days and answer the followin...
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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Author: Stacy Karacostas
