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| Articles by Stacy Karacostas |
21. 12 Ways to Tell If Your Website Needs Work
August 12, 2009
A few years back, I was brought in to write copy for a client’s new Website.
The client had a fancy (but frankly, butt-ugly) black flash Website that didn’t match his brand. It had a lot of pages and images that moved, but not much useful information. And it sure didn’t do much to make me w...
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22. The Secret to Staying Booked Solid
July 21, 2009
Have you ever noticed how every airplane flight you get in is completely full, and some are even so overbooked they start asking for volunteers to change flights?
Wouldn’t it be wonderful if you could do the same in your business? Well, you can.
For the last few years I’ve been booke...
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23. The True Cost of Free Marketing, and How to Choose the Right Marketing Tactics for Your Business
July 01, 2009
Years ago, I worked with a small business owner who had a love affair with “free or cheap” marketing and advertising. Just like someone who is addicted to coupon shopping…If it wasn’t “free or cheap” she wasn’t going to do it. And if it was, you can bet she would jump at the chance—no matter what th...
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24. 10 Cheap Ways to Create a Professional Impression with Your Small Business Marketing
June 22, 2009
I was recently talking with an aspiring copywriter friend of mine who’s struggling to get his first clients. He thinks he keeps hitting the wall of not having a portfolio of writing samples in hand. But really, he doesn’t need a big portfolio of client work…He just needs to get his own marke...
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25. Get More Clients by Making Your Marketing Materials the Life of the Party
June 09, 2009
Get More Clients by Making Your Marketing Materials the Life of the Party
Have you ever been at a party or other social gathering and heard people talking about a subject that’s important or interesting to you, so you jumped in and joined the conversation?
Who hasn’t, right? Hal...
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26. How to Write Articles at Light Speed and Use Them to Market Your Small Business
May 22, 2009
If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what...
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27. Three Types of Marketing Your Small Business Needs to Grow
April 14, 2009
If you’re like most small business owners the majority of your marketing and advertising is focused on bringing in new business.
Maybe you’re doing a lot of networking...Or placing ads...Or cold calling...Or finding referral partners...Or all of these and more.
I call these “attrac...
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28. 5 Easy Ways to Upsell Your Products and Services
March 30, 2009
The other night, my hubby and I were on our way back from one of my speaking engagements, and decided to pick up dinner to go. So we called one of our favorite teriyaki joints (Seattle’s Best, on 1st Ave S), to place an order.
Since it’s a little out of the way for us normally, we hadn’t eat...
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29. Reuse, Repurpose, Reduce: The Secret to Making More Money with Less Effort
March 30, 2009
Did you know there’s an easy way to double or triple your output of new products and marketing materials with WAY less effort?
Most small business owners I meet are either killing themselves trying to constantly put together new marketing materials for products and services they already sel...
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30. 10 Pieces of Business-Building Wisdom I Wish I'd Known Years Ago
March 20, 2009
No matter what, you learn more by doing than by just about any other method. And after 12 years of doing the entrepreneur thing in 5 different businesses (naturalist trainer, veterinary software trainer & management consultant, copywriter and marketing consultant, real estate investor, and now Succe...
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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Author: Stacy Karacostas
